Brand Tone

Educational & Informative, Supportive & Community-Focused, Professional & Quality-Oriented, Empowering & Inspirational, Approachable & Friendly

Brand Values

• •Education
• •Quality
• •Community Support
• •Innovation
• •Empowerment
• •Accessibility

Best Practices

• •Prioritize Education: Always aim to teach something valuable, whether it's a product feature, a technique, or a business tip. Frame content in a way that empowers the reader with knowledge.
• •Foster Community: Use inclusive language ('we,' 'us,' 'your lash family'). Encourage interaction and sharing. Highlight success stories from your community.
• •Emphasize Quality and Professionalism: Use clear, concise language. Highlight the benefits and features of products and courses in a professional manner. Avoid overly casual slang if it doesn't align with the specific message.
• •Be Supportive and Encouraging: Acknowledge the challenges lash artists face and offer solutions and encouragement. Celebrate their successes.
• •Maintain Authenticity: Let the founder's passion and the brand's commitment to its values shine through. Share genuine stories and insights.

Social Perception

Trusted Educator, Supplier of Quality Products, Supportive Community, Ethical and Caring, Innovative

Copy Examples

• •Headline: Elevate Your Artistry. Master the Latest Lash Techniques with PLA. Body: Ready to take your lash game to the next level? Our expert-led courses provide the in-depth knowledge and hands-on skills you need to create stunning results and grow your business. Enroll today and join a community dedicated to excellence. Call to Action: Discover Our Courses
• •Headline: Quality You Can Trust. Lashes Your Clients Will Love. Body: At PLA, we believe that premium products create premium results. That's why we meticulously source and develop top-tier lash extensions, adhesives, and tools for professionals like you. Give your clients the beautiful, long-lasting lashes they deserve. Call to Action: Shop Pro Supplies
• •Headline: More Than Just Supplies. We're Your Partners in Success. Body: From our comprehensive training programs to our supportive online community, PLA is here to help you thrive. Get the education, tools, and encouragement you need to build the lash career of your dreams. Call to Action: Join the PLA Family
• •Headline: Unlock Your Potential. Learn from the Best in the Biz. Body: Our founder, Michelle Nguyen, built PLA from the ground up, and now she's sharing her expertise with you. Our courses are packed with practical knowledge and insider tips to help you succeed in the ever-evolving beauty industry. Call to Action: Get Certified with PLA
• •Headline: #PLAtip: Did you know? Proper isolation is key to healthy, beautiful lash extensions. Body: Want more pro tips to perfect your technique? Follow us for daily insights and explore our range of educational resources designed to make you a lash master! Call to Action: Follow Us & Learn More