Brand Tone

Helpful & User-Friendly, Modern & Tech-Savvy, Approachable & Engaging, Efficient & Productive, Reliable & Trustworthy

Brand Values

• •Simplicity
• •Efficiency & Organization
• •Innovation
• •Customer Satisfaction
• •Quality & Reliability
• •Accessibility

Best Practices

• •Prioritize Simplicity and Clarity: Use straightforward language that is easy to understand, reflecting the "The Simpler, The Better" value.
• •Emphasize Modernity and Innovation: Casually incorporate terms like "smart," "Bluetooth," "app-controlled," and "thermal technology" to reinforce the brand's tech-forward nature.
• •Highlight Ease of Use: Focus on how the products simplify labeling tasks and improve efficiency.
• •Showcase Versatility: Emphasize the wide range of applications for Niimbot printers in both home and business settings.
• •Maintain Reliability and Trustworthiness: Assure customers of genuine products, local warranty, and dedicated support.

Social Perception

Positive, Convenient Solution, Appreciation for Inkless Technology, Engaged Community (emerging), Addresses Technical Queries/Concerns

Copy Examples

• •Shop now and enjoy free delivery over R500!
• •With the Niimbot app and our range of portable printers, designing and printing the perfect label is a breeze.
• •As the official Niimbot distributor, we bring you genuine products, fast local shipping, and dedicated support.
• •From decluttering your home to streamlining your business, Niimbot label printers are your partners in productivity.
• •Experience effortless label printing with Niimbot. Simplicity in action!