Brand Tone

Passionate & Authentic, Health-Conscious & Wellness-Oriented, Modern & Approachable, Community-Focused, Friendly & Welcoming, Premium & Quality-Driven

Brand Values

• •Quality & Purity
• •Health & Wellbeing
• •Tradition & Culture
• •Modernity & Innovation
• •Community
• •Sustainability/Conscious Consumption

Best Practices

• •Develop a Brand Voice Guide: Document your brand's tone (e.g., passionate, health-conscious, modern, friendly), core values, key messaging points, and even words to use/avoid. Share this with anyone creating content.
• •Prioritize Authenticity: Let the genuine passion for matcha and its benefits shine through. Share the founders' story and the journey of the matcha from farm to cup.
• •Educate & Inspire: Focus on the positive benefits of matcha (energy, health, taste) and provide valuable content like recipes, preparation tips, and cultural insights in an approachable way.
• •Visual Consistency: Ensure your visuals (photography, videography, graphics) align with the brand's aesthetic – often seen as clean, vibrant, modern yet natural.
• •Engage with Your Community: Respond to comments and messages in a friendly, helpful, and on-brand manner. Foster a sense of belonging among your followers and customers.

Social Perception

High-Quality Matcha Source, Tasty & Innovative Drinks, Relaxing & Trendy Café, Health-Focused Brand, Friendly & Passionate Team, Educational (especially in Spanish-speaking markets)

Copy Examples

• •Sip your way to serene energy. ✨ Our ceremonial grade matcha from Uji, Kyoto, is more than just a drink – it's a mindful moment, a clean energy boost, and a taste of tradition. What's your favorite Matchali creation? #Matchali #UjiMatcha #CeremonialGrade #HealthyHabits #ChillEnergy
• •Ditch the jitters, embrace the zen. Matchali offers pure, antioxidant-rich matcha for sustained energy and focus throughout your day. Hand-whisked, no refined sugars, just vibrant goodness. Discover the Matchali difference. Shop now! [Link to website] #MatchaLove #CleanEnergy #WellnessJourney #Superfood
• •(Upbeat, friendly music) Level up your mornings! ☀️ Just 1 tsp of our authentic Matchali, a splash of warm water, whisk till frothy, add your fave milk (we love oat!), and BOOM! Delicious, healthy energy to conquer your day! 💪 What are you adding to your Matchali? #MatchaHack #EasyRecipe #MorningRitual #MatchaliTea #HealthyLifestyle
• •Experience Authentic Uji Matcha. Pure, Potent, Perfected. Discover the Taste of 'Chill Energy.' [Shop Our Collections]
• •Sourced directly from a fifth-generation tea farm in Uji, Kyoto, our First Harvest Ceremonial Grade Matcha is the heart of Matchali. With its vibrant green hue, subtly sweet notes, and rich umami flavour, it's perfect for traditional preparation or your favourite modern latte. Elevate your daily ritual and fuel your well-being with every whisk. [Benefits: Rich in Antioxidants, Sustained Energy, Calming Focus]