Brand Tone

Professional, Exclusive, Caring, Expert, Modern & Innovative

Brand Values

• •Quality & Professionalism
• •Customer Well-being & Satisfaction
• •Expertise & Experience
• •Exclusivity & Luxury
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the core tone attributes (e.g., Professional, Exclusive, Caring, Expert) with examples of "do's and don'ts" for language, phrasing, and style. Share this with anyone creating content.
• •Prioritize "You-focused" Language with an Expert Touch: While highlighting expertise and premium offerings, frame benefits around the customer ("Your health, beauty and well-being are particularly important to us"). Use clear, confident language that assures them they are in capable hands.
• •Emphasize Quality and Exclusivity Consistently: Regularly use terms like "premium," "exclusive," "expert," "professional-grade," and "medically tested" where appropriate and accurate to reinforce the brand's positioning.
• •Maintain Professionalism in All Communications: This includes website copy, product descriptions, social media interactions, and customer service responses. Ensure grammar and spelling are impeccable and the tone remains respectful and knowledgeable, even when addressing concerns.
• •Showcase Expertise Through Value-Driven Content: Beyond direct selling, create content (blog posts, tutorials, social media tips) that shares knowledge and highlights the brand's expertise, reinforcing their status as a training academy and industry leader. This builds trust and authority.

Social Perception

Positive Customer Experiences, Trusted & Reputable, High-Quality Provider, Reliable for professional beauty products

Copy Examples

• •Headline: Elevate Your Artistry: Premium Tools & Products for the Discerning Beauty Professional. Body: At LuXme Beauty Club, we understand that true artistry demands exceptional quality. Discover our curated collection of industry-leading brands like Bio Sculpture and HD Brows, alongside precision-engineered tools. Empower your craft and delight your clients. Shop now for an exclusive experience.
• •Headline: Unveil Your Radiance: Experience Bespoke Beauty at LuXme. Body: Your beauty journey is unique. At LuXme Beauty Club, our award-winning experts combine years of experience with premium, medically tested products to deliver personalized treatments that enhance your natural allure. From flawless nails to captivating lashes, step into a world of exclusive care. Book your transformation today.
• •Product Focus (e.g., Bio Sculpture ETHOS): Nurture Your Nails to Perfection. Body: Introducing the Bio Sculpture ETHOS range – where health meets high fashion. Our medically tested, "10 Free NON TOXIC" formulas promote nail well-being without compromising on stunning, long-lasting results. Discover the professional’s choice for conscious nail care. Available at the LuXme Beauty Club Onlineshop.
• •Training Academy Focus: Become a Leader in Beauty: Train with LuXme Academy. Body: Passionate about beauty? Elevate your skills with LuXme Beauty Club, a renowned training academy recognized by leading cosmetic manufacturers. Our experienced trainers are dedicated to sharing their expertise, empowering you to excel in the art of lashes, nails, and permanent make-up. Inquire about our courses and shape your future.
• •Social Media Post (Image: elegant salon interior or perfectly manicured hands): Text: Experience the LuXme difference. ✨ Where premium products, expert care, and a passion for beauty converge to create your perfect look. Your well-being is our priority. Visit our exclusive salon in Cham or shop professional-grade products online. #LuXmeBeautyClub #PremiumBeauty #ExpertCare #SwissBeauty #NailArtistry #LashExperts