Brand Tone

Descriptive & Appreciative, Warm & Inviting, Aspirational & Stylish, Customer-focused (in intent)

Brand Values

• •Handcrafted Quality
• •Indian Artistry ("Make in India")
• •Aesthetic Appeal & Practicality
• •Quality Assurance
• •Reasonable Pricing
• •Customer Satisfaction
• •Ethical Business Practices

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use terms that highlight the human touch and skill involved in creating the products. Words like "handcrafted," "artisanal," "made by artisans," "unique," and "one-of-a-kind" (where appropriate) reinforce this core value.
• •Use Warm and Evocative Language: Employ descriptive adjectives that appeal to a sense of comfort, beauty, and style (e.g., "elegant," "charming," "vibrant," "intricate," "cozy," "stylish"). Connect products to the feeling they bring to a home.
• •Maintain a Focus on Indian Origin (Subtly or Directly): Reference "Indian artisans" or "Made in India" where relevant to reinforce brand identity and value proposition, appealing to customers who appreciate supporting local craftsmanship.
• •Be Transparent and Honest (Especially Regarding Product Details): Given some customer feedback on size, ensure product descriptions are very clear about dimensions, materials, and the nature of handmade items (e.g., "slight variations may occur and add to the charm"). This builds trust and manages expectations.
• •Showcase Visual Storytelling: While this is more about visual content, the copy should complement it. Use captions and text that tell a short story about the product's inspiration, its use, or the craftsmanship, inviting customers to imagine the items in their own spaces.

Social Perception

Appreciation for Aesthetics, Mixed Perceptions on Size/Quality Consistency, Positive for Uniqueness, Limited Broad Public Awareness

Copy Examples

• •Instagram Post (New Planter Collection): Welcome a touch of handcrafted elegance into your home. ✨ Our new collection of artisanal planters, lovingly made by Indian craftsmen, is here to give your green friends a stylish abode. Discover unique designs that breathe life into any corner. #HomethingsIndia #HandmadeDecor #PlantLove #IndianArtisans #HomeDecorIndia
• •Facebook Ad (Macrame Wall Hanging): Transform your walls from bare to beautiful! Our intricately woven macrame hangings are more than just decor; they're a testament to traditional artistry and a warm embrace for your living space. Crafted with passion, designed to inspire. Shop now at homethings.in. #MacrameMagic #WallArt #HandcraftedHome #HomethingsStyle #MadeInIndia
• •Product Description (Terracotta Pot): Molded from the earth, crafted by hand. This terracotta pot brings a rustic charm and a gentle warmth to your plant collection. Its porous nature helps your plants breathe, while its timeless design complements any decor. Each piece tells a story of dedication and artistry. Dimensions: H-12cm, D-14cm. *Plant not included. Handle with love. #TerracottaLove #ArtisanalPottery #HomethingsIN #EcoFriendlyDecor #HandmadeHaven
• •Email Newsletter Subject (Seasonal Decor): Refresh Your Home with Handcrafted Beauty from Homethings Body Snippet: As the seasons change, so can your sanctuary. Explore our latest arrivals at Homethings – from vibrant planters that sing of sunny days to cozy macrame touches that add warmth. Each piece is carefully handcrafted in India, bringing unique charm and quality to your home.
• •Website Banner (General): Homethings: Where Indian Craftsmanship Meets Modern Living. Discover unique, handcrafted decor for a home that tells your story. Shop quality, shop artistry.