Brand Tone

Feminine & Elegant, Modern & Trendy, Accessible & Friendly, Aspirational yet Attainable, Direct & Informative

Brand Values

• •Quality & Durability
• •Style & Trend-Consciousness
• •Femininity & Self-Expression
• •Accessibility
• •Customer Engagement

Best Practices

• •Develop a Tone of Voice Guide: Clearly define the brand's personality (e.g., chic, friendly, aspirational), key vocabulary (e.g., "éclat" for sparkle, "allure" for style, "indispensable" for essential), and "do's and don'ts" for language. Include examples specific to Galina Paris.
• •Embrace "Franglais" (Strategically): Continue to use a mix of French and English, especially on Instagram. French terms add to the Parisian chic allure (e.g., "bijoux," "trésor," "magnifique," "coup de coeur"), while English can broaden reach and convey trendiness. Ensure clarity for the target audience.
• •Focus on Lifestyle and Aspiration (with Attainability): Write copy that paints a picture of the Parisian lifestyle – effortless, chic, confident. Highlight how the jewelry helps achieve this look, while reminding customers of the quality (stainless steel, gold-plated) and accessible price point.
• •Engage and Interact: Use questions in social media copy, respond to comments in the brand's friendly and helpful tone, and encourage user-generated content. Make the copy feel like a conversation with a stylish friend.
• •Maintain Visual and Textual Cohesion: Ensure the copy on all platforms (website, Instagram, emails) aligns with the visual identity. If the visuals are bright, elegant, and modern, the copy should reflect this through positive, descriptive, and contemporary language. Regularly review all content to ensure consistency.

Social Perception

The brand is perceived as a source of stylish, modern, and affordable French-inspired jewelry. The "Parisian" association likely adds to its appeal, evoking a sense of chic and sophistication.

Copy Examples

• •Bonjour, beauties! ✨ Our new 'Rêverie Parisienne' collection has just dropped! Delicate details, golden glows, and that little *je ne sais quoi* to make your everyday sparkle. Which piece is calling your name? Tap to shop and enjoy free shipping on orders over €50! #GalinaParis #NewCollection #BijouxDorés #ParisianVibes #StyleInspo
• •Your Daily Dose of Parisian Chic. ✨ Discover Galina Paris: Quality, trendy jewelry designed to make you shine. Stainless steel & Gold-Plated. Free delivery over €50.
• •Meet 'Elise' – your new obsession. This beautifully crafted stainless steel ring combines timeless elegance with a modern twist. Perfect for stacking or wearing solo for a touch of minimalist chic. Waterproof, tarnish-resistant, and designed for your everyday adventures. Add a little Parisian magic to your hands! #GalinaParis #Bague #AcierInoxydable #MinimalistJewelry #EverydayLuxury
• •✨ Parisian Sparkle Starts Here! ✨ Up to 30% Off Your Favorite Galina Pieces!
• •Silver or Gold? 🤔 We can't decide, they're all too pretty! Help us out & tell us your fave vibe! Shop all looks via the link in bio. #GalinaParis #JewelryAddict #SilverVsGold #ParisianStyle #BijouxTendance