Brand Tone

Aspirational, Adventurous, Passionate, Relaxed, Casual, Eco-conscious, and Community-oriented.

Brand Values

• •Adventure and Exploration
• •Freedom
• •Love for the Ocean/Coast
• •Environmental Responsibility
• •Quality and Durability
• •Authenticity

Best Practices

• •Embrace Storytelling: Share narratives of adventure, connection to the coast, and the impact of the brand's environmental efforts. Make the customer the hero of their own coastal story.
• •Use Evocative, Sensory Language: Incorporate words that bring the sights, sounds, and feelings of the coast to life (e.g., "sun-kissed," "salt-laced," "ocean's rhythm," "endless horizon").
• •Maintain an Uplifting and Positive Voice: Even when discussing environmental responsibility, frame it as a positive action and opportunity for collective impact.
• •Be Authentic and Relatable: Speak directly to the aspirations and values of the target audience who cherish the coastal lifestyle and adventure. Avoid overly corporate or generic language.
• •Integrate Values Naturally: Weave in mentions of adventure, freedom, and environmental care seamlessly into product descriptions, social media posts, and "About Us" content, rather than treating them as separate talking points.

Social Perception

Positive Association with Coastal Lifestyle, Appreciation for Environmental Efforts, Seen as a Lifestyle Brand.

Copy Examples

• •Headline: Chase the Horizon. Plant a Future. Body: Every Find Your Coast tee isn't just a statement, it's a promise. Gear up for your next adventure and we'll plant a mangrove tree to protect the shores you love. Live the Coastal Life, responsibly. Call to Action: Shop Adventure, Grow a Forest.
• •Headline: Beyond the Break: Gear That Gives Back. Body: From dawn patrol surfs to sunset explorations, our apparel is built for the journey. And because we love the coast as much as you do, each purchase helps restore vital mangrove habitats. Call to Action: Explore the Collection & Make an Impact.
• •Headline: Salty Air, Clear Conscience. Body: Embrace the call of the ocean with Find Your Coast. Our comfortable, durable gear is designed for your coastal adventures, and every piece you buy helps us plant a mangrove, keeping our coastlines vibrant. Call to Action: Wear Your Values.
• •Headline: Your Story Starts at the Shoreline. Body: Life's too short for the ordinary. Find Your Coast empowers you to seek the extraordinary, with apparel that’s as ready for adventure as you are. Plus, join us in nurturing the planet, one mangrove tree at a time. Call to Action: Discover Your Coast Today.
• •Headline: Art That Breathes Coastal Energy. Eco-Minded Apparel. Body: Bring the serene power of the ocean into your space with Coastal Life® art prints, or wear your passion with Find Your Coast® apparel. Every choice supports a healthier planet through our mangrove planting initiative. Call to Action: Shop Art & Apparel. Protect Our Coasts.