Brand Tone

Modern & Stylish, Playful & Witty, Functional & Informative, Aspirational & Design-Forward, Approachable & Friendly

Brand Values

• •Design Excellence & Aesthetics
• •Functionality
• •Originality & Creativity
• •Quality Craftsmanship
• •Making a Statement/Individuality
• •Social Responsibility
• •Blending Vintage and Modern

Best Practices

• •Stay Visually Cohesive: Ensure all imagery and video content across platforms reflect the modern, stylish, and slightly playful aesthetic. Use high-quality visuals that showcase products in inspiring settings.
• •Embrace Witty & Engaging Language: Use clever headlines, playful descriptions, and engaging questions in social media posts and blog content. Avoid overly technical jargon unless explaining a specific product benefit clearly. Think 'smart casual' in tone.
• •Highlight Design & Functionality Equally: Continuously emphasize how Cloudnola products are not only beautiful but also serve a practical purpose in everyday life. Tell the story behind the designs where possible.
• •Be Transparent and Responsive: Address customer queries and feedback (both positive and negative) in a friendly, helpful, and timely manner. This builds trust and reinforces an approachable brand image, especially when dealing with concerns about product quality or function.
• •Showcase a Lifestyle, Not Just Products: Create content that reflects the lifestyle of a Cloudnola customer – someone who is design-conscious, appreciates a blend of modern and vintage, and wants their home to be a unique reflection of their personality. User-generated content can be particularly powerful here.

Social Perception

Cloudnola is generally perceived as a brand offering stylish, unique, and modern home décor, particularly clocks, that serve as statement pieces. Many customers appreciate the aesthetic and the blend of retro and contemporary design. The MoMA collaboration enhances their reputation for good design. They are often seen as providing 'functional art.'

Copy Examples

• •Not just time, it's a statement. Our new Flipping Out clock series brings that retro cool you love, with a modern precision you need. Turn your wall into a conversation. #Cloudnola #FlipClock #ModernHome
• •Why choose one look when you can have two? Our Fusion Reversible Vases let your style bloom differently every day. Functional art that adapts to your vibe. #HomeDecor #InteriorDesign #CloudnolaStyle #VaseLife
• •Tired of blah? Cloudnola brings design with a wink to your space. We believe your home should be as unique as you are. Discover clocks and decor that do more than just exist – they inspire. #FunctionalArt #Cloudnola #UniqueDecor
• •Is your alarm clock a rude awakening? We think mornings deserve better. Check out our latest blog on choosing a silent, stylish alarm clock that starts your day right (Link in bio!). #GoodMorning #SilentAlarm #BedroomGoals #Cloudnola
• •Time to treat your space! Get [X]% off our curated collection of modern clocks and decor. Functional art that makes your everyday brighter. Don't wait, style waits for no one! #CloudnolaSale #HomeRefresh #LimitedTimeOffer