Brand Tone

Helpful and Empowering, Accessible and Value-Oriented, Enthusiastic and Engaging, Trustworthy and Established, Direct and Informative

Brand Values

• •Customer Empowerment/Support for Entrepreneurs
• •Quality and Variety
• •Accessibility and Affordability
• •Trust and Reliability
• •Innovation and Speed

Best Practices

• •Focus on "You" (The Customer): Frame benefits around the customer's needs, aspirations, and potential for success (e.g., "We help *you* emprende tu negocio," "Your Vision, Our Supplies"). This reinforces the helpful and empowering value.
• •Use Encouraging and Positive Language: Employ words and phrases that inspire creativity and confidence, such as "unlock," "dream," "create," "stunning," "success," and enthusiastic exclamations where appropriate (like those seen on their site "¡TE REGALAMOS RUBI PUNTOS!").
• •Highlight Value and Accessibility Clearly: Consistently mention wholesale pricing, discounts, loyalty programs (RubiPuntos), and flexible payment options to reinforce the value-oriented aspect.
• •Maintain a Helpful and Educational Stance: Integrate tips, suggest how products can be used, and reference resources like their blog or academy to position the brand as a knowledgeable partner.
• •Be Transparent and Build Trust: Include mentions of their established business (legal entity, years in market, physical stores) to reinforce reliability and trustworthiness, as they already do. Ensure clarity in product descriptions and policies.

Social Perception

Positive for Product Quality and Variety, Good Customer Service, Reliable Supplier, Appreciated for Accessibility, Minor Concerns

Copy Examples

• •Headline: Unlock Your Creativity: Thousands of Jewelry Supplies at Wholesale Prices! Body: Dream of starting your own jewelry line? Accesorios Rubi is your partner in creation! Explore over 25,000 high-quality beads, charms, 24k gold plate, and more. We make it easy with fast shipping, secure payments, and even credit options. Let's build your dream, one beautiful piece at a time!
• •Headline: Your Vision, Our Supplies. Create Stunning Jewelry with Accesorios Rubi. Body: From delicate Miyuki beads to durable stainless steel findings, find everything you need to bring your designs to life. Join our community of creators and benefit from RubiPuntos with every purchase. Plus, get expert tips and courses at Academia de Bisuteria Rubi!
• •Headline: Don't Just Make Jewelry, Build a Business! We're Here to Help. Body: Accesorios Rubi offers more than just supplies. We provide the tools, knowledge, and support for your entrepreneurial journey. With 8+ years of experience and 6 stores in Mexico, we're a trusted name in jewelry supplies. Ask us about our wholesale benefits!
• •Headline: Quality You Can Trust, Prices You'll Love. Shop Accesorios Rubi Today! Body: Why pay more? Get access to premium jewelry-making components without breaking the bank. Legally established and loved by over 50,000 satisfied customers. Your success is our priority.
• •Social Media Post (TikTok/Instagram): Visual: Quick-paced video showing various colorful beads, shiny chains, and someone easily crafting a piece of jewelry. Text Overlay: "New Arrivals! ✨ Spark your next design! #AccesoriosRubi #JewelryMaking #DIYJewelry #Beads" Caption: "Fresh drop of gorgeous supplies just hit our store & app! 😍 From vibrant acrylics to elegant gold-plated pieces, we’ve got what you need to create magic. Tap the link in bio to shop and earn RubiPuntos! What will you make today? #CraftSupplies #Bisuteria #HechoAMano #EmprendeConRubi"