Brand Tone

Inspiring, Welcoming, Stylish, Friendly, Enthusiastic, Knowledgeable, Approachable, Expert, Engaging, Community-focused, balancing high-style design with personal service.

Brand Values

• •Personal Style and Individuality
• •Quality and Curation
• •Customer Experience and Community
• •Inspiration and Creativity

Best Practices

• •Lead with "Why," Not Just "What": Instead of just describing a product's features, start with the feeling or story behind it. Use aspirational language that connects the product to the customer's desire for a stylish and personal home.
• •Embrace the "Curated" and "Eclectic" Keywords: Consistently use words that reinforce the brand's core values. Terms like curated, eclectic, handcrafted, unique, story, style, and inspiration should be woven into product descriptions, social media, and web copy.
• •Maintain a Friendly and Authoritative Tone: Write as if a stylish, knowledgeable friend is giving advice. Be welcoming and encouraging, but also confident in your design expertise. Use phrases like "We love how..." or "A tip from our designers..." to blend friendliness with authority.
• •Ask Engaging Questions: In social media and email marketing, prompt interaction by asking for opinions or inviting customers to share their own projects. For example, "How would you style this piece in your home?" or "What room are you dreaming of redecorating?"
• •Tell the Small Business Story: Remind customers of the brand's origins. Highlighting that it's a family-owned business run by a husband-and-wife team with a passion for design adds a layer of authenticity and trust that larger competitors cannot replicate. This narrative is a powerful tool for building brand loyalty.

Social Perception

Overwhelmingly positive, perceived as a destination for unique, high-quality furniture and decor with exceptional customer service and design inspiration. Known for knowledgeable and friendly staff and an inspiring showroom experience.

Copy Examples

• •Stop scrolling, your search for the perfect accent chair is over. ✨ Meet the [Chair Name]—where bold design meets sink-in comfort. This isn't just a seat; it's a statement. Ready to find your corner of happiness? Shop in-store and online!
• •Your home should be as unique as you are. This week, we're celebrating the art of personal style with new arrivals that break the mold. From handcrafted consoles to free-spirited apparel, discover pieces that feel like they were made just for you.
• •Our expert design team is here to turn your vision into a reality. From a simple refresh to a full remodel, tap into our passion for creating beautiful, personal spaces. Book your free in-store consultation today!
• •Tired of big-box stores? At Accent Prone, we curate unique, high-quality furniture and décor that you won't find anywhere else. With styles from modern farmhouse to bohemian, we have everything you need to create a home that truly reflects you. Visit one of our three NC showrooms this weekend!
• •More than a place to set your coffee, this table is a piece of history. Crafted from reclaimed [Wood Type], its natural grain and subtle imperfections tell a story of a life lived before. The sturdy iron base adds a touch of industrial contrast, making it the perfect eclectic centerpiece for a home that values character over conformity.