Brand Tone

professional, trend-focused, and direct

Brand Values

• •Style and Trend Leadership
• •Quality and Service
• •Variety and comprehensiveness
• •Accessibility

Best Practices

• •Always address the retailer, framing all communication from a B2B perspective and using language that speaks to their business goals.
• •Emphasize trends and newness by consistently using words like "on-trend," "new arrivals," and "season's must-haves" to reinforce the brand's value of being current.
• •Maintain a professional and direct voice, avoiding overly casual or slang-heavy language to build trust with business customers.
• •Highlight variety and a one-stop-shop, regularly reminding clients of the breadth of the product range to position the brand as a comprehensive solution.
• •Be clear and action-oriented, ensuring every piece of copy has a clear purpose with direct calls-to-action appropriate for a B2B audience.

Social Perception

Perceived as a major, established, and reliable wholesale supplier in the UK retail industry, known for longevity and a strong reputation within B2B channels.

Copy Examples

• •Stock the Styles Your Customers Are Searching For | New Arrivals from Accent. Don't miss out on the season's must-have accessories. From Y2K-inspired rimless sunglasses to classic retro frames, our new collection is curated to fly off your shelves. Log in to view wholesale pricing.
• •Your Bestsellers for Next Season Are Here. Explore our latest collection of trend-led sunglasses, hats, and more. Quality accessories for retailers who lead the way in style.
• •As a leading UK wholesale supplier, we're committed to quality, style, and service. We offer ready-to-ship collections and made-to-order solutions to help your retail business thrive. #FashionWholesale #AccessorySupplier #B2Bfashion
• •From bold, geometric frames that make a statement to sleek, minimalist designs for everyday wear, our 2025 sunglasses collection is designed with your customers in mind. Offer the variety and quality that keeps them coming back.
• •Running a fashion retail business? Get direct access to the UK's top-trending accessories. We're Accent Fashion Accessories, your partner in style since 2004. Apply for a trade account today and get free delivery on orders over £200.