Brand Tone

Curated & Aesthetic, Friendly & Community-Oriented, Trendy & Playful, Supportive & Empowering

Brand Values

• •Supporting Local & Small Businesses
• •Community Building
• •Quality & Craftsmanship
• •Curated Selection & Unique Finds
• •Customer Experience

Best Practices

• •Emphasize "Curated" and "Unique": Continuously highlight the special selection of items and their distinctiveness. Use words like "handpicked," "artisanal," "bespoke," "one-of-a-kind."
• •Spotlight "Local" and "Community": Regularly feature vendor stories, mention the Canadian/Toronto origin of products, and talk about the community aspect of the store.
• •Maintain a Friendly and Approachable Voice: Use conversational language, emojis where appropriate (especially on social media), and address the audience directly (e.g., "you," "your").
• •Stay Visually Inspired: Ensure copy complements the aesthetic visuals. Use descriptive language that evokes the style and feel of the products (e.g., "charming," "elegant," "playful," "modern").
• •Be Authentic and Passionate: Let the genuine enthusiasm for the products, the makers, and the shopping experience shine through in the language. This aligns with their mission to provide a platform for artists and create an exquisite shopping experience.

Social Perception

Accent & Co. is perceived as a charming and trendy boutique, a good place to find unique gifts and aesthetically pleasing items. It's seen as a supporter of local artists and a positive addition to The Well in Toronto. Social media comments reflect enthusiasm for their products and store events. Vendors: Likely perceived as a supportive partner that offers good exposure and a sense of community.

Copy Examples

• •✨ Just landed! ✨ Discover our latest collection of handcrafted ceramics by local Toronto artisan, [Artisan Name]. Each piece is as unique as you are. Perfect for gifting or adding that special touch to your space. Come find your new favourite! #AccentAndCo #ShopLocalToronto #HandmadeWithLove #TorontoMakers #HomeDecor #UniqueGifts #TheWellToronto
• •(Upbeat, trending music) Your weekend plans just got an upgrade! 🤩 Come get lost in the charm of Accent & Co. at The Well. So many treasures waiting to be discovered! ✨ Tag a friend who needs a little retail therapy! 😉 #AccentAndCo #TorontoShops #GiftIdeas #AestheticFinds #SupportSmallBusiness #TheWellToronto #WeekendVibes
• •Meet the Maker! 🎨 This week, we're shining a spotlight on [Vendor Brand Name] and their stunning [Product Type]. Discover the passion and craftsmanship behind every piece. Supporting local talent, one beautiful find at a time. #AccentAndCoSupports #LocalArtisan #ShopHandmade #CommunityLove
• •Hello, lovely! 🍂 Fall in love with our new autumn collection at Accent & Co. Cozy candles, unique stationery, and charming decor to make your home a haven. Plus, discover exclusive pieces from talented Canadian creators. Find something special today! #AccentAndCo #NewCollection #FallDecor #ShopCanadian #ThoughtfullyCurated
• •LIVE in 30 mins! 🎙️ Get ready to chat with [Maker's Instagram Handle], the amazing artist behind our popular [Product Name]! Ask them anything about their inspiration and creative process. Don't miss out! #MeetTheMaker #LiveQA #AccentAndCoCommunity #SupportArtists #TorontoEvents