Brand Tone

Enthusiastic, Passionate, Nostalgic, Community-Focused, Friendly, Collector-Oriented, Knowledgeable, Playful & Fun

Brand Values

• •Preservation of Pop Culture
• •Community Engagement
• •Customer Satisfaction
• •Variety & Discovery
• •Passion for Hobbies

Best Practices

• •Use enthusiastic and passionate language to describe products and events.
• •Incorporate nostalgic references to retro games, vintage toys, and classic media.
• •Highlight the community-focused aspects of the store, such as local roots and the buy-sell-trade model.
• •Showcase the variety and niche items to appeal to collectors and enthusiasts.
• •Emphasize the playful and fun atmosphere of the store through descriptions and imagery.

Social Perception

Sound Go Round is perceived as a treasure trove or paradise for pop culture enthusiasts, offering a wide and varied inventory, knowledgeable and passionate staff, fair and reliable trade-in options, a nostalgic haven for retro items, and a local community hub.

Copy Examples

• •"Nothing makes us quite as excited as seeing someone walk through the door with a box of old cartridges!"
• •"Step back in time with our incredible selection of retro games and vintage toys!"
• •"Join our community of collectors and enthusiasts! Buy, sell, and trade your favorite treasures."
• •"From Baby Yoda to Venom, Bob Marley to Beetlejuice, we've got something for everyone!"
• •"Record Store Day is here! Come celebrate with us and discover new and classic vinyl."