Brand Tone

Elegant & Refined, Heritage-focused & Timeless, Natural & Sensory, Authentic & Passionate, Understated Luxury

Brand Values

• •Italian Craftsmanship & Heritage
• •Quality & Excellence
• •Love for Nature & Respect for the Body
• •Simplicity & Authentic Beauty
• •Sustainability & Environmental Responsibility
• •Timelessness

Best Practices

• •Embrace Elegant Simplicity: Use clear, refined language that reflects the brand's sophisticated yet understated nature. Avoid overly trendy slang or jargon. Focus on conveying quality and timelessness.
• •Weave in the Heritage: Subtly integrate the brand's long history (since 1869) and Italian roots into narratives. This reinforces authenticity and the tradition of craftsmanship.
• •Highlight Natural Ingredients & Sensory Language: Consistently describe products by referencing their natural components and the pleasant sensory experiences they offer (scent, texture, feel). Use vivid but gentle descriptors.
• •Maintain a Respectful and Passionate Voice: Convey a genuine care for the customer's well-being and a passion for the art of creating fine products. The tone should feel warm and respectful, reflecting the brand's "love for nature, respect for the human body."
• •Showcase Quality and Craftsmanship with Modesty: While emphasizing the superior quality and artisanal nature of the products, do so with an air of quiet confidence rather than overt boasting. Let the heritage and product efficacy speak for themselves.

Social Perception

High-Quality & Luxurious, Heritage Brand, Natural and Gentle, Classic & Elegant, Eco-Conscious, Reliable (for specific products), Associated with a Refined Lifestyle

Copy Examples

• •ACCA KAPPA: Since 1869, Crafting Italian Elegance for Your Senses. Immerse yourself in a tradition of quality. For over 150 years, ACCA KAPPA has captured the essence of Italian gardens and the art of fine craftsmanship in every brush, fragrance, and body care essential. Discover timeless beauty, naturally. Explore Our Heritage Collections.
• •The Soul of Italy, Bottled. Experience ACCA KAPPA Fragrances. Let the evocative scents of Italian flora transport you. From the iconic White Moss to vibrant citrus notes, our fragrances are a tribute to nature’s purity and the art of perfumery. Find your signature, a whisper of Italian elegance. Discover Your Scent.
• •More Than Care. A Ritual. ACCA KAPPA Body & Hair. Elevate your daily routine with products born from a passion for nature and respect for your body. Our luxurious hair care and gentle body treatments, rich in natural ingredients, turn simple moments into indulgent rituals. Shop Natural Body Care.
• •Sustainable Luxury. Crafted with Conscience. ACCA KAPPA is committed to timeless values, including a profound love for nature. Experience our eco-friendly collections, where Italian craftsmanship meets sustainable innovation, ensuring beauty for you and respect for our planet. Learn About Our Green Philosophy.
• •The Artisan's Touch: ACCA KAPPA Professional Brushes. For generations, our master artisans have handcrafted brushes of unparalleled quality. Experience the precision and care in every stroke, designed not just to style, but to cherish your hair. Find Your Perfect Brush.