Brand Tone

Creative, Vibrant, and Customer-centric

Brand Values

• •Creativity and Personalization: Offering extensive customization options so customers can bring their unique visions to life is a core value.
• •Customer Satisfaction: A strong emphasis is placed on treating customers well (Atithi Devo Bhava) and ensuring they are happy with the product and service.
• •Quality Craftsmanship: The brand highlights the use of high-quality materials, handcrafted brilliance, and delivering durable, energy-efficient LED neon signs.
• •Accessibility: Believing that great design should be accessible to everyone and positioning themselves as Affordable.
• •Innovation: Blending traditional craftsmanship with modern technology to create eye-catching and eco-friendly products.
• •Passion: A clear passion for transforming spaces with light and art.

Best Practices

• •Embrace Vibrant & Evocative Language: Use words that convey energy, light, creativity, and emotion. Think dazzle, illuminate, radiate, craft, dream, vibrant, glow.
• •Prioritize the Customer's Vision: Frame copy around the customer's ability to personalize and express themselves. Use phrases like Your Design, Your Statement, Bring Your Ideas to Light, Tailored to Your Vision.
• •Highlight Quality and Trust, But Keep it Approachable: While mentioning craftsmanship, warranty, and premium materials, avoid overly technical or overly formal language. Maintain a friendly, confident tone.
• •Be Visually-Inspired in Your Writing: Since neon signs are a visual product, let that inspire the copy. Use descriptive language that helps the reader imagine the sign in their space and the ambiance it creates.
• •Maintain a Friendly and Supportive Voice: Reflect the Atithi Devo Bhava (Guest is God) philosophy in all communications. Be welcoming, helpful, and enthusiastic about helping customers achieve their desired neon sign. Ensure customer service interactions echo this warmth.

Social Perception

Positive Customer Experiences: Customers generally report high satisfaction with the product quality, customization, and customer service. They appreciate the ease of the design process and the aesthetic appeal of the neon signs. Trusted Brand: Neonwale is perceived as a reliable and leading company in the custom neon sign industry in India. Visually Appealing Products: The strong visual presence on Instagram suggests that customers are drawn to the aesthetic and trendy nature of the neon signs, often using them for personal expression, events, and business branding. Responsive Customer Support: Mentions in Shopify app reviews also highlight responsive and helpful customer support, even for related services.

Copy Examples

• •Headline: Unleash Your Inner Glow. Design Your Dream Neon Sign Today! Body: Got a vision? We’ve got the neon. At Neonwale, your imagination takes center stage. Craft a one-of-a-kind LED neon sign that screams ‘YOU’ and transforms your space from ordinary to extraordinary. Let’s light it up!
• •Social Media Post (Instagram - with a vibrant image of a custom sign): Caption: That feeling when your space finally matches your vibe! ✨ We’re obsessed with bringing your brilliant ideas to life, one custom neon sign at a time. What will your sign say? Share your dream design below! #Neonwale #CustomNeon #LightUpYourLife #VibrantSpaces #NeonArt
• •Product Description Snippet (for a "Good Vibes Only" sign): Text: More than just a light, it’s a mood. Our handcrafted "Good Vibes Only" LED neon sign is here to bathe your favorite corner in a warm, positive glow. Energy-efficient, stunningly vibrant, and built to inspire. Because your space deserves to feel as good as you do.
• •Email Subject Line: Your Vision, Our Neon Magic! Let's Create Something Amazing. Body (snippet): Hey [Customer Name], Ready to make a statement? At Neonwale, we believe every great idea deserves to shine. Our custom neon signs are all about quality, creativity, and you. Let our artisans handcraft a unique piece that tells your story in vibrant light.
• •Website Banner Text: India’s Favorite Neon Artisans. Quality You Can See, Service You’ll Love. Create Your Custom Glow!