Brand Tone

Feminine, Free-spirited, Chic, Inspirational, Trendy

Brand Values

• •Individuality & Self-Expression
• •Creativity & Unconventionality
• •Quality & Craftsmanship
• •Confidence & Comfort
• •Community & Connection
• •Affordability

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., free-spirited, elegant, romantic, confident, creative), corresponding tones (e.g., inspiring, whimsical, sophisticated), vocabulary (words to use and avoid), and a "sounds like/doesn't sound like" list. This serves as a guide for all content creators.
• •Embrace Storytelling: Weave narratives around your products that evoke the bohemian lifestyle. Instead of just describing a dress, describe the feeling of wearing it, the places it could take you, or the type of woman who would love it. Connect with the values of individuality and self-expression.
• •Use Evocative and Sensory Language: Employ words that appeal to the senses and create a vivid picture of the bohemian aesthetic – "flowy," "sun-drenched," "earthy," "intricate," "delicate," "free-spirited," "enchanting."
• •Maintain Visual and Verbal Harmony: Ensure your copy consistently aligns with the visual aesthetic of your brand (soft, natural imagery, artistic compositions). The language should feel like a natural extension of the visuals on your website and social media.
• •Engage with Your Audience Authentically: When responding to comments or messages, maintain the brand's warm, inviting, and slightly whimsical tone. Foster a sense of community by being approachable and genuine in your interactions.

Social Perception

Freedom and artistic expression, A connection to nature and a more relaxed lifestyle, Femininity and romanticism, Comfort combined with style

Copy Examples

• •Instagram Post (New Dress): "Unleash your inner wanderer. ✨ Our new [Dress Name] maxi dress flows with effortless grace, crafted for sun-drenched adventures and magical moments. Embrace your unique spirit. #DameBoheme #BohoChic #FreeSpiritFashion #NewCollection"
• •Facebook Ad (General Collection): "More than just clothing, it's a feeling. Dame Bohème invites you to explore a curated collection where bohemian charm meets elegant sophistication. Express your beautiful, unconventional self. Shop now and discover pieces that resonate with your soul. [Link to website]"
• •Email Subject Line (New Arrivals): "Just In: Styles to Set Your Spirit Free 🌿" Email Body Snippet: "Hello, lovely! Fresh bohemian treasures have landed at Dame Bohème. Discover enchanting new arrivals designed to celebrate your individuality and add a touch of effortless elegance to your every day. Find your new favourite today! [Shop Now Button]"
• •TikTok Video Caption (Styling Video): "Flowy, feminine, and free! 💃 Watch how we style our [Product Name] for the perfect boho chic look. Ready to express your unique vibe? Tap the link in bio to shop! #DameBohemeStyle #BohoFashion #StyleInspo #TikTokFashion"
• •Pinterest Pin Description (Accessory): "Adorn yourself with the spirit of bohemia. Our [Accessory Name] adds that perfect touch of artisanal charm and effortless chic to any outfit. Discover unique pieces that tell your story. #BohemianJewelry #DameBoheme #AccessorizeInStyle #BohoVibes"