Brand Tone

empowering, expressive, and connected to the alternative scene; passionate and community-focused

Brand Values

• •Self-Expression
• •Community
• •Creativity and Artistry
• •Passion
• •Inclusivity

Best Practices

• •Embrace the Subculture: Consistently use language and references that resonate with the gothic, punk, and alternative scenes. This includes music, art, and literary themes.
• •Focus on "You" and "Your Story": Center the copywriting on the customer's journey of self-expression. Use empowering and inclusive language that invites them into the brand's world.
• •Highlight Community and Events: Regularly mention and promote involvement in festivals, markets, and collaborations. This reinforces the brand's authenticity and community focus.
• •Stay Passionate and Authentic: Let the genuine passion for the designs and the lifestyle shine through. Avoid overly corporate or generic marketing language.
• •Be Visually Consistent: Ensure that the tone of the copy is matched by the visuals. Use imagery that is dark, expressive, and features individuals who embody the alternative aesthetic.

Social Perception

The public perceives Acathla Co as a legitimate and active player within the alternative and gothic fashion scenes. Their significant presence at numerous music festivals and markets establishes them as a national brand within this niche. Customer interactions are positive, pointing to a loyal following that appreciates their specific aesthetic. The brand is seen as more than just a clothing line; it's a part of a larger subculture, which it actively helps to shape and support.

Copy Examples

• •Unleash your inner narrative. Our new 'Villain' tee isn't just a design; it's a declaration. Crafted for the bold, the misunderstood, and the unapologetically you. Wear your story. #AcathlaClothing #GothFashion #SelfExpression
• •Festival season is calling. Are you ready to answer? Find your uniform for the mosh pit and beyond. From breathable tanks to statement hoodies, Acathla has your back. See us on tour all season long! [Link to tour dates]
• •POV: Your outfit is as loud as your playlist. 🔥 Rocking the #KrampusKitty shirt and our classic beanie. This is how we do festival style. What's your go-to Acathla piece? #AcathlaCo #AltFashion #OOTD #FireSpinner
• •It's not just clothing, it's armor for the soul. Our new collection has dropped, forged from the fires of creativity and self-expression. Discover pieces that resonate with your spirit. Explore the lookbook now. [Link]
• •Acathla was born from the raw energy of the music scene and the intricate beauty of the alternative spirit. We are more than a brand; we are a collective of artists, musicians, and dreamers dedicated to creating fashion that empowers. Join our community and wear your identity with pride.