Brand Tone

Helpful and Customer-Centric, Professional and Knowledgeable, Value-Driven and Accessible, Modern and Engaging, Reliable and Trustworthy

Brand Values

• •Customer Satisfaction
• •Quality
• •Value/Affordability
• •Reliability and Efficiency
• •Expertise and Support
• •Accessibility

Best Practices

• •Prioritize Customer Needs: Always frame copy around how the product/service benefits the customer. Use "you" and "your" frequently. Focus on solutions and ease.
• •Be Clear, Concise, and Jargon-Free (where appropriate): While catering to trade, ensure that product descriptions and advice are also understandable for DIYers. If using technical terms, explain them if the context is for a wider audience.
• •Emphasize Value and Quality Consistently: Don't just state "good price"; explain *why* it's good value (e.g., "Durable materials for long-lasting performance at a price you'll love").
• •Maintain a Helpful and Approachable Demeanor: Encourage questions, offer support, and use friendly language. Even in transactional copy, a touch of warmth can reinforce the "customer is king" value.
• •Adapt to the Platform, but Retain Core Messaging: While TikTok copy will be more informal and trend-driven than a product specification sheet, the underlying values of quality, reliability, and customer support should still be implicitly present. Ensure consistency in information about price matching, delivery, and customer service across all channels.

Social Perception

Positive Customer Perception, Trusted Supplier, Good Reputation in their Locality, Modernizing Presence

Copy Examples

• •Headline (Website Banner): "Powering Your Projects, Affordably. Quality Electrical Supplies with Expert Support & Fast UK Delivery."
• •Facebook Post (Promotion): "Don's let your next project stall! ⚡️ Get top-quality [Product Category, e.g., Sockets & Switches] at prices that won't break the bank. Our friendly team is always here to help you find exactly what you need. Shop now and enjoy fast delivery! #ElectricalSupplies #Trade #DIY #Value"
• •Instagram Caption (Product Showcase): "Sleek, modern, and built to last. ✨ Our [Specific Product, e.g., BG Nexus Matt Black Sockets] not only look the part but deliver the quality you can trust. Perfect for that home upgrade or professional install. Tap to shop or visit our website for the full range! #HomeReno #ElectricianLife #QualityElectrics #ACASElectrical"
• •TikTok Video Idea (Quick Tip): Visual: Quickly showing a common simple electrical task (e.g., choosing the right connector). Voiceover/Text: "Quick tip from ACAS Electrical! Choosing the right [product]? Make sure it's [key feature/spec] for safety and efficiency! 👍 Need more advice? We're here to help! #ElectricalTips #DIYProjects #SafeSparky #TikTokShop"
• •About Us Snippet (Website): "For over 10 years, ACAS Electrical has been the trusted partner for electricians and savvy DIYers across the UK. We're more than just a wholesaler; we're your source for quality electrical supplies at competitive prices, backed by expert advice and a commitment to getting you what you need, fast. We believe the customer is king, and our team is dedicated to powering your success."