Brand Tone

Sophisticated, Conscious, and Artistic

Brand Values

• •Care – Create Sustainable Designs
• •Soulful – Experience Joy & Peace
• •Flow – Trust Inner Wisdom
• •Collective – Act as One
• •Love- Live by Heart

Best Practices

• •Lead with "Conscious" and "Timeless": These two concepts are the pillars of the brand. Every piece of copy, from a product description to a social media post, should connect back to the ideas of sustainability, ethical production, and enduring style.
• •Use Elevated, Sensory Language: Employ descriptive and evocative words that appeal to a sophisticated audience. Phrases like "understated elegance," "structural beauty," "captivating symphony," and "soft-spoken aesthetics" reinforce the brand's high-end, artistic positioning.
• •Integrate Your Values Directly: Don't be afraid to explicitly mention your values like "Care," "Soulful," and "Flow." Weave them into your storytelling to explain why you design the way you do. This builds a deeper connection with customers who share those principles.
• •Tell the Story Behind the Design: Reference the inspirations mentioned on the website, such as "90s minimalism" and "Mesopotamian roots." This adds a layer of depth and romance to the brand, making it more than just clothing—it's wearable art with a history.
• •Maintain a Calm and Confident Tone: The brand's voice is not loud, flashy, or driven by urgency. The copy should be calm, assured, and thoughtful. Avoid aggressive sales language ("Hurry!", "Limited Time!") and instead foster a sense of peace and intention, aligning with the "Soulful" and "Flow" values.

Social Perception

The brand is building a perception as a high-end, ethical, and design-forward fashion house. It is perceived as a niche luxury brand for consumers who prioritize sustainability and timeless style over fast-fashion trends. Its identity is rooted in the concept of 'Acaria' (a guru who lightens the way), positioning customers as conscious individuals making enlightened choices.

Copy Examples

• •The Guru Boyfriend Blazer: Tailored not just for form, but for purpose. Crafted from sustainable fabrics and designed with timeless, clean lines, this piece isn't just an addition to your wardrobe—it's an extension of your inner wisdom. Wear your values. #AcariaStudio #ConsciousFashion #TimelessElegance
• •Fashion as a Higher Consciousness. We create sustainable, timeless pieces that honor both the planet and your individuality. Discover a wardrobe built on care, soul, and flow.
• •For the Love of Enduring Style | Inside Our New Collection. At Acaria Studio, we believe true style is soulful. It’s found in the fall of a perfect silhouette and the feel of a natural fabric. Our latest collection, *Elementals*, is a tribute to this belief—a curated selection of pieces designed to be cherished for a lifetime. Explore the collection and find the designs that speak to your heart.
• •The Venus Leather Skirt embodies structural beauty and our commitment to the collective. Sourced ethically and crafted to last, this skirt is a promise of sustainable luxury. Its form is bold and clean, inspired by the confident lines of the 90s, empowering you to move through your day with grace and strength.
• •Acaria means 'a guru who lightens the way.' We chose this name because we believe in making conscious choices. Our studio was born in Istanbul from a shared passion for design that feels both ancient and new—a journey to create clothes that are soulful, sustainable, and endlessly wearable. This is more than fashion. This is a travelogue of dreams and desires. Welcome to Acaria Studio. #WearYourStory