Brand Tone

Elegant, Professional, Sophisticated, Authoritative, with a Personal and Approachable touch.

Brand Values

• •Heritage and Tradition
• •Quality and Craftsmanship
• •Elegance and Style
• •Customer-Centric Service
• •Curated Selection

Best Practices

• •Always leverage the "1972" and the family story. Phrases like "A family tradition of style," "From our Neapolitan atelier," and "Over 50 years of expertise" reinforce the brand's core identity.
• •Employ sophisticated and evocative words. Use terms like "refinement," "impeccable," "curated," "atelier," "craftsmanship," and "timeless" to maintain a premium tone.
• •Frame the narrative around the service and knowledge offered. Instead of just saying "New jackets for sale," try "Let our stylists help you discover the perfect silhouette for any occasion." This reflects the praised personalized service.
• •Don't just list the brands you carry; explain why you carry them. For example, "We select brands like [Brand Name] for their shared commitment to exceptional quality and innovative design." This reinforces the value of your curation.
• •In emails and social media replies, adopt the helpful, patient, and professional tone described in customer reviews. Addressing customers by name and offering genuine advice will translate the highly-rated in-store experience to the digital realm.

Social Perception

Highly reputable, trustworthy, a premier destination for high-fashion and elegant attire, perceived as an expert ally providing confidence and style guidance, with added trust and authenticity from the family name.

Copy Examples

• •Crafted for the moment, remembered for a lifetime. Since 1972, the House of Acanfora has dressed generations in elegance. Discover our new Ceremony Collection, where Neapolitan tradition meets contemporary style. Your journey to impeccable style starts here.
• •The anatomy of elegance: precise tailoring, superior fabrics, and a timeless silhouette. This piece from the new [Designer Name] collection embodies the quality we’ve championed since our founding. Available in-store and online.
• •Acanfora 1972: The Art of Italian Elegance. For over 50 years, we have curated the finest in fashion, blending timeless craftsmanship with modern sophistication. Shop our exclusive collection of leading brands.
• •An Invitation to Elegance: New Arrivals from Acanfora 1972. Dear [Customer Name], True style is a language understood without words. This week, we introduce pieces that speak volumes. From handcrafted leather shoes to impeccably cut suits, explore our latest curation, selected with the expertise and passion that has defined our family for generations.
• •Acanfora 1972 Store | Luxury Italian Fashion | Shop Suits & Ceremonial Wear Online