Brand Tone

approachable, inspiring, and elegant

Brand Values

• •Artistry and Craftsmanship
• •Sustainability and Timelessness
• •Personal Connection and Expression
• •Nature-Inspired Beauty
• •Customer-Centricity

Best Practices

• •Lead with Storytelling: Always frame products around the story they can tell or the feeling they can evoke. Use phrases like "Inspired by," "Tell your story with," and "A piece that celebrates..." to maintain an inspiring tone.
• •Emphasize 'Handmade' and 'Helsinki': Consistently mention that the jewelry is handmade and originates from Finland. This reinforces the core values of craftsmanship and unique, nature-inspired design.
• •Use Welcoming and Inclusive Language: Employ friendly and approachable language like "your go-to spot," "we're here to help," and "join you on your adventure" to foster a sense of community and personal connection.
• •Balance Elegance with Approachability: Pair elegant descriptions of the jewelry ("modern sophistication," "timeless charm") with down-to-earth, relatable calls to action and hashtags. This makes the brand feel both aspirational and accessible.
• •Let Customer Voices Shine: Regularly feature positive customer reviews and user-generated content in your marketing materials. This validates the brand's quality and enhances its trustworthy and community-focused perception.

Social Perception

Acalla Jewellery is perceived by the public and its customers as a reputable provider of high-quality, beautiful, and unique handmade jewelry. The positive reviews and the focus on craftsmanship contribute to a perception of a trustworthy and artistic small business. The customization options are a key differentiator, allowing customers to feel a sense of ownership and personal investment in their chosen pieces. The brand is seen as offering more than just accessories, but rather meaningful keepsakes.

Copy Examples

• •Inspired by the serene beauty of a Finnish summer. Introducing the 'Summer Dreams' collection. Each piece is handcrafted to capture the magic of endless days and tranquil moments. Which one tells your story? #AcallaJewellery #HandmadeInFinland #SummerDreams
• •Create a gift as unique as she is. With our customizable charm bangles, you can mix and match to tell her story. Perfect for birthdays, anniversaries, or just because. Design a memory she can wear forever. #AcallaJewellery #CustomJewelry #MeaningfulGifts
• •Voiceover: Your story, your style. ✨ Our nature-inspired charms are here to help you create something truly you. Handmade with love in Helsinki. Link in bio to start creating! #JewelryCustomization #HandmadeJewelry #Finland
• •Timeless Elegance, Handmade for You. Discover jewelry that transcends trends and tells your unique story. Crafted with passion and sustainable materials in the heart of Finland. [Shop Now] #AcallaJewellery #ArtisanJewelry
• •Subject: A little something to make you shine ✨ Hi [Name], find your new favorite piece to cherish. For a limited time, enjoy 15% off our entire collection of handmade jewelry. Each piece is crafted with care, ready to become a part of your journey. #AcallaJewellery #TreatYourself