Brand Tone

sophisticated, authoritative, passionate, and literary. It's respectful of tradition and expertise, yet aims to be engaging and enhance the reader's pleasure. The language used is articulate and evocative, avoiding overly casual or slang terms. There's an undercurrent of reverence for the subject of wine and the craft of writing. It is also educational and curated, reflecting their careful selection of titles and authors.

Brand Values

• •Quality
• •Heritage and Legacy
• •Expertise and Authority
• •Passion for Wine
• •Readability and Engagement
• •Storytelling
• •Community
• •Curation

Best Practices

• •Embrace Erudition with Elegance: Use sophisticated and precise language that reflects expertise, but always prioritize clarity and readability. Avoid unnecessary jargon; when technical terms are used, ensure context makes them understandable to a knowledgeable audience.
• •Champion Storytelling: Frame content around narratives. Whether describing a book, an author, or a wine region, focus on the human element, the history, and the unique journey.
• •Maintain a Respectful, Passionate Voice: Convey a genuine love and deep respect for wine, its traditions, and the craft of winemaking and writing. This passion should be infectious but not overly effusive or casual.
• •Highlight Quality and Craftsmanship: Consistently allude to the high standards of writing, research, and book production that define the brand. Use terms that evoke quality, care, and lasting value.
• •Educate and Inspire, Don't Intimidate: While positioning the brand as authoritative, ensure the tone is welcoming to those eager to learn. The goal is to share knowledge and enhance appreciation, fostering a sense of discovery.

Social Perception

Prestigious and Respectable: Associated with iconic figures like Steven Spurrier and Hugh Johnson, and publishing renowned wine writers. A Mark of Quality: Owning their books is seen as an investment in serious wine knowledge and appreciation. The physical books are often described as beautiful objects. Authoritative and Definitive: A go-to source for in-depth, well-researched wine literature. For the Discerning Wine Lover: Appealing to those who are serious about wine, whether they are professionals, students (e.g., WSET partnerships), or dedicated enthusiasts. A Guardian of Wine Literature: They are seen as preserving important historical texts while also fostering new, high-caliber wine writing. The acquisition of the Classic Wine Library further solidified this perception, making them arguably the "largest wine publisher in the world."

Copy Examples

• •Headline: Delve Deeper. Discover a World of Wine. Body: Beyond the bottle, lie stories of passion, tradition, and terroir. The Academie Du Vin Library curates the world's finest wine writing, from revered classics to insightful new voices. Elevate your understanding, enrich your palate. Call to Action: Explore the Collection.
• •Headline: The Legacy of Great Wine Writing Lives Here. Body: Founded by Steven Spurrier, the Academie Du Vin Library is dedicated to books that look good, feel good, and above all, are a good read. Immerse yourself in expertly crafted narratives that illuminate every facet of the wine world. Call to Action: Discover Our Newest Titles.
• •Headline: More Than Just Reading. It's an Appreciation. Body: Our carefully selected books are for those who believe wine is more than just a beverage. They are companions for your wine journey, enhancing pleasure and deepening knowledge with every page. Call to Action: Find Your Next Great Wine Read.
• •Headline: For the Love of Wine, For the Art of Words. Body: At Academie Du Vin Library, we are wine lovers first. That’s why we publish only the most compelling, beautifully written books that capture the essence of wine, its people, and its places. Call to Action: Join Our Community of Wine Readers.
• •Headline: Unlock the Stories. Elevate Your Wine Experience. Body: Each bottle has a history. Each region, a spirit. The Academie Du Vin Library brings these to life through the words of the world's most respected wine authorities. Journey with us from vineyard to glass. Call to Action: Browse Bestselling Wine Books.