Brand Tone

Irreverent & Humorous, Bold & Unapologetic, Authentic & Down-to-Earth, Craft-Oriented & Quality-Focused, Community-Oriented

Brand Values

• •Originality/Individuality
• •Quality Craftsmanship
• •Authenticity/Realness
• •Humor & Irreverence
• •Supporting Small Businesses/Community
• •Grit & Hard Work

Best Practices

• •Embrace the Edge: Don't shy away from the irreverent, sarcastic, and "savage" humor that defines the brand. Use bold language and don't be afraid to be a little controversial (within your target audience's comfort zone).
• •Speak the "Blue-Collar" Language: Use direct, unpretentious, and relatable terms. Avoid overly corporate or academic jargon. Keep it real and down-to-earth.
• •Highlight Quality & Craftsmanship: While the tone is humorous, the underlying message of quality ("built to last," "no-BS approach to quality") should always be present. This builds trust.
• •Be Unapologetically You: Reinforce the "Made to Order. Built to Stand Out" ethos. The copy should exude confidence and a clear brand identity that isn't trying to please everyone.
• •Foster Community (with Attitude): Address your audience directly, using inclusive language (e.g., "you hat-loving degenerates," "your people"). Make them feel like they're part of an exclusive club that "gets it."

Social Perception

Likely appeals to individuals and small businesses looking for unique, edgy, and humorous custom apparel and digital designs. This includes those who appreciate "blue-collar" aesthetics, "savage" humor, and aren't afraid of "inappropriate" jokes. They aim to be perceived as a go-to source for distinctive, quality custom items and designs that make a statement. Their tone suggests they are relatable and understand a specific niche that appreciates raw humor and straightforwardness.

Copy Examples

• •Homepage Headline: Stop Wearing Boring Sh*t. Barton Trading Co: Hats & Designs with More Bite Than Your Morning Coffee.
• •Product Description (for a "savage" SVG): Warning: This SVG ain't for the faint of heart. If you're easily offended, keep scrolling. For the rest of you legends, get ready to slap some glorious, unapologetic humor on your next project. Made with 100% blue-collar grit.
• •"About Us" Snippet for Social Media: We're Jeremy & Tiffany. We make kick-ass custom hats and digital designs fueled by sarcasm and a serious addiction to quality. If you like your humor dark and your hats custom, you've found your people. #BartonTradingCo #BuiltToStandOut #SavageSVGs
• •Email Subject Line (for new product launch): Fresh Hell: New Designs Just Dropped (You're Welcome).
• •Instagram Post Caption (showing a custom hat): Your head called. It's tired of being basic. We hooked it up with this laser-engraved masterpiece. Get yours made to order, built to stand out. No BS, just pure, unadulterated awesome. Link in bio if you've got the guts.