Brand Tone

Creative & Inspirational, Quality-Oriented & Proud, Customer-Focused & Friendly, Enthusiastic & Passionate

Brand Values

• •Uniqueness & Originality
• •Quality & Durability
• •Craftsmanship
• •Customer Satisfaction
• •Personalization & Customization
• •Sustainability (emerging)

Best Practices

• •Always Emphasize Uniqueness and Craftsmanship: Use words like "unique," "handcrafted," "original," "bespoke," and "artisan" to reinforce the special nature of the products. Highlight the Dutch origin where appropriate.
• •Speak with Passion and Enthusiasm: Let the love for steel and design shine through. Use evocative language that describes the impact of the products on a space (e.g., "eye-catcher," "transforms," "personalizes").
• •Maintain a Customer-Centric and Approachable Voice: Address the customer directly, offer solutions, and invite interaction (e.g., "Have a question?", "Let us help you create...").
• •Highlight Quality and Durability Subtly but Consistently: Mention materials like "high-quality steel," "powder coating," or "Corten steel" and their benefits (e.g., "built to last," "weather-resistant").
• •Be Visually Descriptive: Since the products are visual, use language that helps customers imagine the pieces in their own spaces. Refer to the "industrial look," "sleek finish," or how a piece can "add a touch of nature."

Social Perception

Positive: Customers generally perceive Lifestaal as a provider of beautiful, high-quality, and unique steel decorations. They are seen as reliable with good customer service. Trustworthy: The WebwinkelKeur membership and high review scores contribute to a trustworthy image. Stylish & Modern: The products are often described as "stoer en industrieel" (tough and industrial) yet fitting for various interior styles.

Copy Examples

• •Headline (Website/Social Media): Transform Your Space with Unique Steel Art. Handcrafted in Holland, Designed to Inspire.
• •Product Description Snippet (for a garden ornament): Bring your garden to life with our Corten steel [Product Name]. Watch as it develops a beautiful, natural patina over time – a truly unique piece that’s built to last and tell its own story.
• •Instagram Caption (showcasing a custom piece): From your vision to steel reality! ✨ We loved working with [Customer Name] to create this custom [Product Type]. Got an idea? Let's make your space uniquely yours. #Lifestaal #CustomSteelArt #InteriorDesign #Handmade
• •Facebook Ad Copy: Tired of the same old decor? Discover Lifestaal's collection of stunning steel wall art and garden pieces. Durable, stylish, and made with passion. Shop now and get free shipping in NL!
• •Email Newsletter Subject Line: New Arrivals! Discover Fresh Steel Designs to Elevate Your Home & Garden.