Brand Tone

approachable and informative for product and service descriptions, trendy and engaging for product showcases, and more informal and opinion-driven on platforms like TikTok for broader engagement

Brand Values

• •Quality
• •Customer Service/Trust
• •Style & Originality
• •Practicality & Protection
• •Value & Sustainability
• •Engagement (Community Building)

Best Practices

• •Define Your Core Voice Attributes: Decide on 3-5 key adjectives that best describe your desired brand personality (e.g., "Helpful," "Stylish," "Reliable," "Engaging," "Knowledgeable"). Use these as a filter for all copy.
• •Know Your Audience, Adapt by Platform: While maintaining core values, slightly adapt the tone for different platforms. The slightly more informal and trend-aware voice on TikTok is appropriate there, while website copy might be more focused on product benefits and expertise. The core message of quality and style should remain consistent.
• •Focus on "You" (The Customer): Frame benefits and features around how they help or appeal to the customer. Instead of just saying "We sell durable cases," try "Keep your iPhone safe from life's bumps and drops with our durable cases."
• •Be Authentic and Passionate: Let the genuine passion for iPhones, accessories, and helping customers shine through. If you're excited about a product or service, it's easier to make the copy engaging.
• •Maintain Clarity and Conciseness: Especially for product descriptions and calls to action, be clear about what you're offering and what you want the customer to do. Avoid jargon where possible, or explain it simply if necessary (like detailing the benefits of ShockSpread™ technology).

Social Perception

Positive for products & services. Established & Reputable (Locally). Diverse (Online Persona). Reliable Seller

Copy Examples

• •Headline: Your iPhone's Best Friend? Right Here. Body: From chic cases that turn heads to screen protectors that laugh in the face of gravity, Abytonphone has your iPhone covered. Plus, expert repairs to bring it back from the brink. Style, protection, and peace of mind – that's our promise.
• •Headline: Don't Let a Drop Ruin Your Day (Or Your Bank Account!) Body: We get it. Life happens. That's why we offer top-notch iPhone protection from brands like RhinoShield and fast, reliable repair services. Keep your connection strong and your style on point. Explore our collection!
• •Headline: Refurbished iPhones: Smart for Your Wallet, Brilliant for the Planet. Body: Get the iPhone you love at a price you'll love even more. Our expertly refurbished iPhones are rigorously tested for quality and performance, offering you a sustainable way to stay connected. Good as new, but better for everyone.
• •Headline: Customize It! Your iPhone, Your Rules. Body: Why blend in when you were born to stand out? With our customizable iPhone cases, you can showcase your unique style. Upload your photo, pick your design – let's make your phone truly yours.
• •Headline: Over 15 Years of Keeping iPhones Safe & Stylish. Body: Abytonphone isn't just a store; we're your trusted Paris-based experts for all things iPhone. From the latest protective gear to skilled repairs, we're passionate about quality and service. Visit us or shop online!