Brand Tone

Passionate, Gamer-centric, Innovative, Value-driven, Transparent

Brand Values

• •Quality
• •Accessibility/Affordability
• •Innovation
• •Customer Focus
• •Passion for Gaming

Best Practices

• •Speak Like a Gamer (Authentically): Use language and references that resonate with the gaming community, but avoid forced slang. Show genuine understanding of gamer frustrations and desires.
• •Highlight Value & Innovation: Consistently emphasize the balance of high-end features (like Hall effect sensors, great displays) with affordability and the forward-thinking approach to cloud and remote play.
• •Be Transparent and Engage: Openly share the company's journey, acknowledge feedback (both positive and areas for improvement), and foster a sense of community around the brand.
• •Focus on the "Why": Remind the audience of Abxylute's core mission – passion for gaming and making great experiences accessible. This emotional connection builds loyalty.
• •Maintain Visual Consistency: Ensure that all marketing materials, website visuals, and social media posts reflect the sleek, modern aesthetic of the products and the vibrant energy of gaming.

Social Perception

Positive for Streaming/Remote Play, Good Value Proposition, Limitations Acknowledged, Responsive and Evolving Brand, Sleek and Modern Design

Copy Examples

• •Headline: Stop Dreaming, Start Streaming. Your AAA Library, Anywhere. Body: Tired of being tethered to your TV or PC? The abxylute One Pro unleashes your favorite titles with stunning 1080p visuals and ultra-low latency. Crafted by gamers, for gamers – experience the future of play without breaking the bank.
• •Social Media Post: No more stick drift, just pure precision! Our abxylute S9 Mobile Controller features cutting-edge Hall effect joysticks and triggers. Elevate your mobile K/D ratio and conquer the leaderboards. What game are you dominating with it first? #abxylute #MobileGaming #PrecisionGaming
• •Product Description Snippet: We believe everyone deserves an epic gaming experience. That's why we packed the abxylute One with an 8-hour battery, a brilliant 7-inch display, and pro-grade controls, all at a price that lets you focus on the game, not the gear.
• •Email Subject: Your Games, Your Rules. Discover abxylute. Body: Imagine seamlessly switching from your PC epic to a console classic, all on one sleek handheld. The abxylute experience is built around you – your games, your time, your way to play. Join the cloud gaming revolution today!
• •Ad Copy: Built for the daily grind & the epic win. The abxylute handheld: lightweight comfort, heavyweight streaming power. From your couch to your commute, never miss a gaming moment.