Brand Tone

informative, enthusiastic, and supportive

Brand Values

• •Quality & Performance: Focus on high-quality components (screen, joysticks) and a smooth streaming experience.
• •Gamer-Centric Design: Prioritizing ergonomics, dedicated controls, and features that enhance the gaming experience.
• •Specialization & Focus: Offering a device "purpose-built" for cloud gaming, minimizing distractions.
• •Accessibility & Convenience: Making high-fidelity gaming accessible anywhere through a dedicated, easy-to-use device.
• •Innovation: Providing a tailored solution in the evolving cloud gaming market.
• •Customer Engagement: Valuing user feedback and providing ongoing support.

Best Practices

• •Speak the Gamer's Language (Authentically): Use terminology that resonates with gamers (e.g., "zero-latency," "immersive visuals," "precision controls") but avoid forced slang. Be enthusiastic about gaming itself.
• •Focus on Benefits, Supported by Features: Instead of just listing specs ("1080p screen"), explain the benefit ("Immerse yourself in stunning 1080p detail"). Connect technical aspects to the player's experience.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical aspects, ensure the language is clear and accessible. In support interactions and community engagement, be consistently friendly and solution-oriented.
• •Showcase, Don't Just Tell: Use vivid descriptions and encourage user-generated content. Let the experience of playing on abxylute shine through in testimonials, images, and videos.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer support messages is aligned. Create a simple style guide for anyone writing on behalf of the brand.

Social Perception

Overall, the perception is that abxylute offers a well-thought-out device for its intended purpose, backed by a company that seems to care about its users.

Copy Examples

• •Headline: Ditch the Distractions. Elevate Your Cloud Gaming. Body: The abxylute one is engineered for pure streaming bliss. Immerse yourself in stunning 1080p, experience precision with Hall effect joysticks, and game longer with our epic battery life. Your favorite titles on Xbox Cloud Gaming, GeForce NOW, and more, exactly as they were meant to be played.
• •Headline: Cloud Gaming, Perfected. Body: Why compromise? abxylute one delivers a dedicated, lag-free gateway to your gaming universe. Lightweight, ergonomic, and ready for action whenever you are. What will you play first? #abxylute #CloudGaming
• •Headline: Hear from the Pros: abxylute is a Game Changer! Body: Tech reviewers and gamers are loving the abxylute one! [Link to a positive review] "The screen is fantastic, and the controls feel premium." Ready to experience the difference for yourself?
• •Headline: Your Games. Your Terms. Anywhere. Body: From PS Remote Play on your couch to conquering worlds on Xbox Cloud Gaming during your commute, abxylute one offers the freedom and performance you demand. What's your ultimate mobile gaming setup? Share with #MyAbxylute!
• •Headline: Level Up Your Stream. Body: Experience cloud gaming without compromise. The abxylute one features a vibrant 7-inch 1080p display, ultra-responsive Hall effect joysticks, and an ergonomic design for hours of comfortable play. It’s not just a handheld, it’s your dedicated portal to infinite gaming.