Brand Tone

Creative & Passionate, Warm & Friendly, Artisanal & Unique, Appreciative & Personal, Slightly Playful & Modern

Brand Values

• •Craftsmanship
• •Uniqueness & Individuality
• •Passion for Creation
• •Quality
• •Customer Connection
• •Joy & Gifting

Best Practices

• •Embrace "Handmade with Love": Consistently weave in language that reflects the care, passion, and personal touch involved in creating each item. Use words like "crafted," "artisanal," "hand-finished," "unique," "special."
• •Speak Directly and Warmly to the Customer: Use "you" and "your" frequently. Adopt a friendly, approachable, and slightly enthusiastic tone, as if speaking to a friend who appreciates creativity.
• •Highlight Uniqueness and Individuality: Emphasize what makes each product or the brand special. Use phrases like "one-of-a-kind," "limited edition" (if applicable), "your unique style," "stand out."
• •Tell a Story (Even a Small One): Briefly mention the inspiration behind a collection, the materials used, or the process (where appropriate). This reinforces the artisanal value and connects with customers on an emotional level.
• •Maintain Visual and Verbal Harmony: Ensure the copy complements the visual aesthetic of the products and the brand's online presence. If the visuals are bright and playful, the copy can reflect that. If they are elegant and minimalist, the copy should align. Keep the "ABsolutely USEME" vibe consistent.

Social Perception

A provider of beautiful, unique, and well-crafted handmade items. Trustworthy in terms of product quality as depicted online. A brand with appealing designs, particularly in jewelry and accessories. Responsive and friendly in customer interactions. Likely perceived as a small, independent business with a personal touch, appealing to those who value handmade goods and unique gifts over mass-produced items. The ".gr" domain and Greek hashtags indicate a strong connection to the Greek market, where they are likely perceived as a local artisan brand.

Copy Examples

• •✨ Sparkle a little brighter! ✨ Our new collection of handmade polymer clay earrings has just landed. Each pair is crafted with love and a sprinkle of magic, because you deserve to feel absolutely unique. Which one is calling your name? Tap to shop or explore the full collection via the link in bio! #AbsolutelyUSEME #HandmadeJewelry #UniqueEarrings #PolymerClayArt #CraftedWithLove
• •Looking for a gift that truly says 'you're special'? 🎁 At ABsolutely USEME, we pour our passion into every handmade creation, from dazzling jewelry to charming home decor. Find that one-of-a-kind present that shows how much you care. Shop unique gifts now: [Link to website's gift section] #HandmadeGifts #UniqueFinds #ShopSmallGR #AbsolutelyUnique #GiftIdeas
• •Meet your new favourite statement piece! This [Material, e.g., 'golden stainless steel'] necklace, featuring a [Describe unique element, e.g., 'delicate hand-painted charm'], is designed to add a touch of artisanal elegance to your everyday. Handmade with meticulous care, it’s more than just jewelry – it’s a wearable piece of art that tells a story. Make it yours and feel ABsolutely unique. Chain length: [X] cm. Hypoallergenic.
• •Hey [Customer Name], Ever wonder about the hands and heart behind your ABsolutely USEME treasures? It all starts with a simple love for creating something beautiful and unique – just for you. We believe in the magic of handmade, and we're so grateful to share our passion with this wonderful community. Discover more about our story and what makes our creations special: [Link to About Us page] Thank you for being part of our journey!
• •Handmade happiness in every detail. ✨ Bringing you unique creations, crafted with passion. What are you hoping to add to your collection next? #ABsolutelyUSEME #HandmadeCreations #UniqueDesigns #GreekDesigners #SupportSmall