Brand Tone

Authentic, Community-Focused, Traditional, and Passionate

Brand Values

• •Family & Tradition
• •Quality & Craftsmanship
• •Community & Connection
• •Cultural Heritage & Authenticity
• •Customer Satisfaction

Best Practices

• •Embrace "Family" and "Tradition": Consistently weave in the narrative of being a long-standing, family-owned business. Use phrases that evoke a sense of heritage and time-honored practices.
• •Highlight "Brooklyn" and "Community": Root the brand firmly in its Bed-Stuy, Brooklyn location. Speak to and about the community, fostering a sense of belonging and local pride.
• •Speak with "Authenticity" and "Pride": Don't shy away from showcasing the cultural significance of products like the Bean Pie. Communicate with a confident and proud voice about the quality and heritage of the offerings.
• •Use "Warm" and "Welcoming" Language: Ensure the language is inviting and friendly, reflecting the positive customer service experiences often reported. Words like "love," "care," and "homestyle" can reinforce this.
• •Focus on "Quality" and "Craftsmanship": Describe the products using sensory details that convey deliciousness and the care put into making them (e.g., "perfectly spiced," "buttery crust," "smooth custard"). Emphasize the use of quality ingredients and traditional baking methods.

Social Perception

Beloved Local Institution, Home of the Signature Bean Pie, High-Quality & Delicious, Friendly & Reliable, Culturally Significant

Copy Examples

• •Headline: Brooklyn's Heart, Baked In. Abu's: A Slice of Tradition for Over 20 Years. Body: For generations, Abu's Bakery has been more than just a bakery; we're a Bed-Stuy family. Taste the love and legacy in every bite of our signature Bean Pie, crafted with ancestral pride right here in Brooklyn.
• •Headline: More Than a Pie, It's Our Story. Experience Abu's Bean Pie. Body: Discover the rich heritage baked into every Abu's Bean Pie – an authentic African-American creation we're proud to share with our community and the world. It's not just dessert; it's a piece of history.
• •Headline: Taste the Tradition. Feel the Brooklyn Love. Body: From our family to yours, Abu's Bakery brings homestyle goodness to the heart of Bed-Stuy. Every pie, every cake, is made from scratch with the finest ingredients, just like it has been for over two decades.
• •Headline: Abu's Bakery: Where Community Gathers and Flavor Speaks. Body: We're proud to be a pillar in Brooklyn, serving up delicious, handcrafted baked goods made with passion. Join us and taste why our neighbors have made us their go-to for over 20 years.
• •Headline: The Original Bean Pie, Perfected. And So Much More. Body: While our legendary Bean Pie might be what brings you in, you'll stay for the warm welcome and the incredible taste of all our homestyle treats. From classic Sweet Potato Pie to rich Red Velvet Cake, it’s all baked with Brooklyn soul at Abu's.