Brand Tone

Inspirational, nurturing, spiritual, empathetic, educational, and authoritative, fostering calm and support.

Brand Values

• •Holistic Wellness
• •Empowerment
• •Authenticity
• •Community
• •Nature and Spirituality

Best Practices

• •Use Nurturing and Empowering Language: Consistently use words and phrases that are supportive and uplifting, such as 'beautiful soul,' 'your journey,' 'empower,' 'nourish,' and 'heal.'
• •Maintain a Calm and Reassuring Voice: Whether writing a blog post or a social media caption, the tone should always feel calm and reassuring, like a trusted guide.
• •Integrate Spiritual and Holistic Concepts: Regularly weave in the brand's core concepts of energetic self, divine feminine, and mind-body-soul connection to reinforce its unique positioning.
• •Lead with Empathy: Acknowledge the struggles and challenges of the target audience. Start copy from a place of understanding to build a stronger connection.
• •Be Authentic and Personal: Share personal anecdotes and insights from Ashley to maintain a genuine and relatable voice. The 'perfectly imperfect' mantra should be reflected in the content, showing vulnerability and authenticity.

Social Perception

Perceived as a genuine, knowledgeable, and trustworthy source for holistic wellness, creating a safe and non-judgmental space, appealing to those seeking an alternative to mainstream fitness.

Copy Examples

• •Feeling overwhelmed by the demands of daily life? It's time to pour back into yourself. Our 'Stress Relief' gentle vinyasa and meditation session is designed to help you release stagnant energy and reconnect with your inner peace. Join our safe space and find your calm. #AbundantlyAshley #StressRelief #Meditation #SelfCare
• •Your journey to holistic well-being starts here. At Abundantly Ashley, we guide you to reclaim balance, nourish your body, and awaken your energetic self. Discover our personalized yoga and nutrition programs and start living your most abundant life.
• •(Video shows a simple breathing exercise) Feeling anxious? Try this. Inhale for four counts, hold for four, and exhale for six. This simple practice can help calm your nervous system. Remember, your peace is a priority. #AbundantlyAshley #BreathingExercise #Calm #Mindfulness
• •Ready to Awaken Your Divine Feminine Energy? ✨ Hi beautiful soul, this week we're exploring what it means to connect with your divine feminine. Our latest blog post shares three simple rituals to help you tap into your intuition and power. Plus, don't miss our upcoming 'Divine Feminine' yoga flow. [Link to blog and class schedule]
• •Flow with intention on our eco-friendly Jute Yoga Mat. Made from natural fibers, this mat provides a stable and grounding surface for your practice. Connect with the earth as you connect with yourself. #AbundantlyAshley #YogaMat #EcoFriendly #HolisticLiving