Brand Tone

spiritual, nurturing, inspirational, personal, welcoming, encouraging, supportive

Brand Values

• •Holistic Wellness
• •Transformation and Growth
• •Empowerment and Self-Care
• •Authenticity

Best Practices

• •Lead with "You": Center the copy around the customer and their journey. Use direct, personal language that speaks to their needs and aspirations (e.g., "Your transformative journey awaits," "Heal your temple").
• •Use Spiritual & Nurturing Language: Consistently incorporate words like "soul," "energy," "heal," "nourish," "awaken," and "transform" to maintain the brand's spiritual tone.
• •Embrace the Founder's Voice: Continue to use Ashley's personal voice ("Hi beautiful soul") in communications to reinforce the personal, welcoming nature of the brand. This builds trust and differentiates it from more corporate wellness brands.
• •Focus on the "Why" (The Benefit): Don't just describe the service or product; explain the transformative benefit. Instead of "50-minute yoga class," use "Release stress that has manifested in your physical body as soreness, tightness, and pain."
• •Maintain a Positive and Inspirational Tone: All copy should be uplifting and encouraging. Frame challenges like burnout not as an end, but as an opportunity to "reclaim balance" and discover root causes.

Social Perception

A personal, founder-led wellness service, perceived as an expert-guided journey into holistic health. Projects expertise, warmth, transformative potential, and fosters a positive, community-oriented image.

Copy Examples

• •Breathe out the stress, breathe in your strength. ✨ This week, we're making space to release all that no longer serves us. Join our 'Stress Relief' gentle vinyasa and meditation session and come back home to your body. It's time to pour into yourself. Link in bio to book your moment of peace. #AbundantlyAshley #HolisticHealing #YogaForStressRelief #SelfCareIsANecessity
• •Ready for your transformation? Awaken your energetic self, deepen your sense of wellbeing, and change the way you live forever. Your journey starts now.
• •Clear your space, clear your mind. Our Abundantly Clear Kit is curated to help you reset your environment and your energy. Featuring ethically sourced Palo Santo and a Selenite Wand, this kit is your first step toward creating a sanctuary for your soul to thrive. Perfect for use before meditation or anytime you need to restore internal peace.
• •Your peace is one breath away. Inhale calm, exhale chaos. Taking care of your energy is the highest form of self-love. #MindfulMoments #Breathwork #EnergyHealing #AbundantlyAshley
• •Hi beautiful soul, How are you, really? This week’s Wellness Diary is all about the 'Healing Power of Love' and its incredible impact on our health. Remember, every moment is a new opportunity to realign your health compass. Let's take that step together. [Read the new post]