Brand Tone

Aspirational & Sophisticated, Descriptive & Evocative, Knowledgeable & Passionate, Customer-centric (emerging)

Brand Values

• •Quality
• •Accessibility to Luxury
• •Artistry & Craftsmanship
• •Sensory Experience
• •Elegance & Sophistication

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tonal attributes (e.g., sophisticated, evocative, knowledgeable), preferred vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Focus on Sensory Language: Perfume is an experiential product. Consistently use rich, descriptive language that appeals to the sense of smell and evokes imagery, emotions, and memories associated with the scents.
• •Emphasize Quality and Craftsmanship: Regularly weave in phrases that highlight the quality of ingredients, the skill involved in blending, and the "artisan" or "niche" nature of the perfumes, even for inspired-by versions (focusing on the quality of the interpretation).
• •Maintain an Aspirational yet Accessible Feel: While using luxurious language, ensure the overall message doesn't become alienating. Balance sophistication with the value proposition, especially if part of the strategy is to offer high-quality alternatives.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they align with the defined brand tone. Solicit feedback and be prepared to make adjustments as the brand evolves.

Social Perception

Providers of High-Quality Alternatives, Niche/Indie Appeal, Mixed Reception on "Inspired By" Model, Visually Appealing, Engagement Appreciated

Copy Examples

• •Unleash your ambition with 'Kainat Al Amir'. An audacious blend of blackcurrant, bergamot, and pineapple, grounded by a robust heart of oakmoss and ambergris. This is not just a fragrance; it's a statement of power and sophisticated charisma, crafted for the modern leader.
• •Introducing 'Desert Oud Mirage' – an olfactory journey into the heart of Arabian nights. Immerse yourself in the smoky allure of rare oud, intertwined with whispers of saffron and rose, settling into a warm, resinous embrace. Dare to discover your new signature. #AbuKainat #NichePerfume #LuxuryScent #DesertOud
• •Abu Kainat Perfumes London: Where Artisan Craftsmanship Meets Exquisite Aromas. Explore a world of olfactory masterpieces, designed to captivate and inspire. Your signature scent awaits.
• •Indulge Your Senses: A Limited-Time Offer on Our Most Coveted Fragrances.
• •At Abu Kainat, we believe that the art of perfumery is a journey of passion and precision. We meticulously source the finest ingredients from around the globe, blending tradition with contemporary artistry to create scents that are both timeless and unforgettable. Experience the essence of accessible luxury.