Brand Tone

Authentic & Traditional, Quality-Focused, Celebratory & Festive, Passionate & Proud, Appetizing & Mouthwatering

Brand Values

• •Authenticity
• •Quality
• •Tradition/Heritage
• •Customer Satisfaction
• •Family/Community

Best Practices

• •Always Emphasize Authenticity and Cebuano Heritage: Consistently reference the Cebuano origin, traditional methods, and what makes it "Cebuana" lechon (e.g., specific herbs, roasting style). Use phrases like "authentic Cebuano," "taste of Cebu," "flown in from Cebu."
• •Focus on Sensory Details: Use vivid, appetizing language that appeals to sight, sound (crispy), smell (smoky aroma), and taste (juicy, flavorful, well-seasoned). Highlight the "crispy skin" and "succulent meat" in descriptions.
• •Highlight Quality and Freshness: Mention key quality indicators like "ASF-free," "government-accredited butcheries," "premium ingredients," and "master roasters" to build trust and reinforce the premium nature of the product.
• •Connect with Celebrations and Shared Moments: Frame the lechon as an integral part of Filipino celebrations, family gatherings, and creating happy memories. Use words like "celebration," "feast," "gathering," "share."
• •Maintain a Warm and Proud Voice: Reflect the passion of the founder's story. The tone should be confident in the product's quality and proud of its heritage, while still being approachable and inviting.

Social Perception

Highly Regarded for Taste, Authentic Cebu Experience, Reliable Choice for Celebrations, Premium Product, Good Service (Generally)

Copy Examples

• •Headline: Taste Cebu in Every Bite. Experience Tradition. Body: Missing the authentic taste of Cebuana lechon? Abub's brings the islands to your table. Prepared with generations of love, the finest local herbs, and roasted to crispy, golden perfection by masters from Cebu. Make your next celebration unforgettable. #AbubsLechon #CebuInManila #AuthenticLechon
• •Headline: The Star of Your Celebration, Delivered with Pride. Body: From our family to yours, Abub's Cebuana Lechon is more than just a dish – it's a centerpiece of joy. We use only ASF-free native pigs and government-accredited butcheries, ensuring every bite is safe, succulent, and bursting with flavor. Order now and make memories. #AbubsPremiumLechon #FestiveFeast #QualityYouCanTaste
• •Headline: Crispy Skin. Juicy Meat. Unmistakably Abub's. Body: What makes Abub's Lechon a cut above the rest? It's the dedication to perfection. The satisfying crunch of the skin, the tender, herb-infused meat, the smoky aroma from our charcoal pits. This isn't just lechon; it's an experience. #SimplyTheBestLechon #AbubsCrispyPromise #FlavorExplosion
• •Headline: From Abub's Kitchen to Your Home: A Taste of Heritage. Body: It all started with a craving for home. Today, Abub's Cebuana Lechon shares that cherished family tradition with you. Every lechon is a testament to our Cebuano roots, crafted with passion and the authentic flavors that started it all. Bring home the heritage. #AbubsStory #CebuanoPride #LechonLove
• •Headline: Hear It From The Chefs & Foodies: Abub's is a Must-Try! Body: Don't just take our word for it! Top chefs and food lovers agree – Abub's Cebuana Lechon delivers an unparalleled taste experience, praised for its flavorful meat and perfectly crispy skin. Ready to discover why we're a Manila favorite? Order yours today! #AbubsApproved #BestLechonManila #TasteTheDifference