Brand Tone

Playful, Approachable, and Trustworthy

Brand Values

• •Inclusivity
• •Health & Transparency
• •Community Engagement
• •Safety & Quality

Best Practices

• •Lead with the "Why" (Inclusivity): Always frame the product around its core benefit: being a safe, inclusive snack for everyone, especially those with food allergies. Phrases like "Snack together," "For everyone at the table," and "Worry-free" should be staples.
• •Use Playful, Confident Language: Embrace the "Absurd" in the name. Use fun, enthusiastic, and slightly cheeky words like "ridiculously," "seriously," "absurdly good," and "party-in-your-mouth." This creates a memorable personality that complements the serious mission.
• •Prioritize Transparency and Simplicity: When talking about ingredients, be direct and clear. Use phrases like "just simple, clean crunch," "no junk," and "easy-to-read ingredients." This builds trust and reinforces the brand's commitment to health and safety.
• •Tell the Founder Story: Continuously weave the authentic origin story into the narrative across different channels—from the "Our Story" page to social media posts. Highlighting that the brand was born from a real need personalizes the mission and builds a stronger community connection.
• •Create a "Voice & Tone" Guide: Document the key elements of the brand's voice—Playful, Approachable, Trustworthy. Include a list of "brand words" to use (e.g., crunch, munch, ridiculously, limits) and words to avoid (e.g., "processed," "artificial," "complicated"). This ensures that everyone, from social media managers to marketers, communicates with a unified and consistent voice.

Social Perception

Absurd Snacks is perceived as a highly positive, trusted allergy-friendly option, an innovative and high-growth startup, and an engaged and authentic brand, particularly within the allergen-free niche, driven by its authentic brand story and founder-led approach.

Copy Examples

• •Finally, a snack mix everyone can dig into. Seriously crunchy. Seriously clean. Seriously free from the top 9 allergens. That’s Absurdly good.
• •Your adventure just got an upgrade. 🚀 Our Rockin' Rosemary Sea Salt mix is packed with protein, fiber, and zero allergens to keep you going. So you can focus on the view, not the ingredient list. #MunchWithoutLimits #AllergyFriendly #GoSnack
• •Tired of saying "I can't eat that"? We get it. That's why we created Absurd Snacks—a ridiculously tasty, crunchy snack mix made in a top-9 allergen-free facility. Now you can share the snack bowl without a second thought. Click to get your crunch on!
• •Get ready for cozy vibes in a bag. We mix crunchy roasted chickpeas and fava beans with seed-based granola, then sweeten it just right with real maple syrup and a sprinkle of cinnamon. It’s your go-to for a clean, energizing snack that's packed with flavor and completely free of the top 9 allergens. Snack safe, snack happy.
• •The Absurdly Good, Worry-Free Snack. ✅ Free From Top 9 Allergens ✅ Plant-Based Protein & Fiber ✅ No Refined Sugar ✅ Insanely Crunchy!