Brand Tone

Enthusiast-Focused & Technical, Confident & Performance-Oriented, Slightly Inconsistent (Public Perception), Visually engaging, celebratory of car culture, proud of their products' application in impressive vehicles.

Brand Values

• •Performance
• •Specialization/Expertise
• •Quality (Stated)
• •Innovation (Implied)
• •Customer Support (Stated but Inconsistent)

Best Practices

• •Know Your Audience Deeply: Understand the specific language, concerns, and aspirations of classic car, muscle car, and hot rod owners. Use terminology they recognize and appreciate (e.g., "resto-mod," "big block," "bolt-on").
• •Emphasize Solutions to Common Problems: Frame products as solutions to well-known issues for this target audience (e.g., brake fade, lack of vacuum for power brakes with modified engines, desire for disc brake performance with classic aesthetics).
• •Balance Technical Detail with Enthusiast Passion: Provide necessary technical specifications that demonstrate expertise, but also inject language that conveys a genuine passion for these vehicles and their performance.
• •Maintain a Confident but Approachable Voice: Be authoritative about your products and their benefits, but ensure the tone is also helpful and supportive, especially given the technical nature of the products and the potential for installation questions.
• •Show, Don't Just Tell (Visually and Verbally): Use high-quality imagery of products installed on impressive vehicles. In copy, use descriptive language that helps the customer visualize the product's impact on their car's performance and appearance. Consistently highlight the "looks great and performs even better" aspect.

Social Perception

Niche Experts, Innovative Solutions, Mixed Reliability/Service, Helpful for Specific Needs, Longevity.

Copy Examples

• •Headline: Stop Like It's 2025. Drive Like It's 1969. Body: Your classic deserves braking power that matches its legendary status. Our Electric Power Brake Systems deliver uncompromising stopping force without engine vacuum. Bolt-on precision for your muscle car or hot rod. Upgrade today. Call to Action: Explore Electric Systems.
• •Headline: The Heartbeat of Your Build? Make Sure It Stops on a Dime. Body: From concours restorations to fire-breathing restomods, ABS Power Brake provides the ultimate in braking confidence. Specializing in disc brake conversions and high-performance master cylinders for iconic American iron. Call to Action: Find Your Kit.
• •Headline: No Vacuum? No Problem. All Power. Body: Big cam, supercharger, or turbo got your vacuum booster feeling weak? Our Electric High Power Master Cylinder is the game-changer. Consistent, reliable braking performance, engineered for easy installation and a show-quality finish. Call to Action: Learn About Electric Assist.
• •Headline: Authenticity Meets Modern Muscle. Body: Keep the classic look, demand modern stopping power. ABS Power Brake offers tailored disc brake conversion kits that respect your vehicle's heritage while delivering the safety and performance you need. Call to Action: Shop by Vehicle.
• •Headline: Built by Enthusiasts, For Enthusiasts. Body: We speak your language – horsepower, torque, and the thrill of the drive. That's why we engineer braking systems that stand up to the demands of your passion. American-made quality for your prized possession. Call to Action: View Our Catalog.