Brand Tone

friendly, caring, and solution-oriented

Brand Values

• •Pet Well-being
• •Quality
• •Problem-Solving
• •Customer Trust & Community
• •Passion for Pets
• •Integrity & Science/Research

Best Practices

• •Always circle back to the core reason Absolut Pet was founded – a love for pets and a desire to solve their problems. Let this genuine care shine through in all communication.
• •Address the concerns and desires of pet owners while always framing the benefit for the pet. Use empathetic and relatable language.
• •Incorporate friendly, warm, and sometimes playful terms (like "pawstomers," "fur baby," "whisker-twitching") where appropriate, without overdoing it, to maintain a relatable and approachable feel.
• •Clearly articulate how products improve a pet's life or solve a pet parent's challenge. Highlight the positive outcomes and the science/care behind the products.
• •Respond to comments and questions on social media promptly and with the same caring tone. Encourage user-generated content to build community and trust.

Social Perception

Customers generally perceive Absolut Pet positively, particularly regarding product quality and effectiveness, such as the soothing beds and supplements. They are seen as a brand that cares about pets and offers solutions to common pet-related issues. The large number of customers and positive reviews suggest a good level of trust and satisfaction. The brand appears to be building a strong community around its products.

Copy Examples

• •Worried whisker-twitching keeping you up? Our new Calm & Cozy Chews are here to bring peace to your fur baby (and you!). Made with love and soothing natural ingredients, because a happy pet means a happy home. 🐾
• •Is your champion chewer making quick work of every toy? Meet the 'Indestructo-Fun' Ball! Designed for endless playtime and built tough, so the fun (and your furniture) lasts longer. Let the games begin!
• •From our first furry friends, Romeo and Princess, to over 590,000 happy pawstomers, our mission has always been simple: to solve real pet problems with products made from the heart. What everyday challenge can we help you and your best friend conquer today? #AbsolutPetLove #PetSolutions
• •Tired of seeing your furry friend anxious during thunderstorms or when you're away? Our Absolut Soothing Bed isn't just a bed; it's a warm, comforting hug designed to ease their worries and give them the sweetest dreams. Because every pet deserves a sanctuary. ✨
• •Ever wondered why your dog eats grass or how to *really* stop that paw-licking? We dive into common pet puzzles on our Paw Blog! Our latest post uncovers [Blog Post Topic]. Read on to become an even more amazing pet parent! 🤓🐶 #PetCareTips #AbsolutPet