Brand Tone

Trustworthy & Knowledgeable, Caring & Approachable, Natural & Wholesome, Positive & Reassuring

Brand Values

• •Natural Ingredients & Purity
• •Effectiveness & Quality
• •Environmental Responsibility
• •Health & Well-being
• •Transparency & Trust
• •Heritage & Experience
• •Made in the USA

Best Practices

• •Prioritize "Natural" and "Healthy": Consistently use language that emphasizes natural ingredients, plant-based formulas, and the connection to a healthy lifestyle and healthy skin. Explain the benefits of these natural components.
• •Maintain a Trustworthy, Knowledgeable Voice: Back up claims with facts (e.g., "reef-safe," "paraben-free," "since 1992"). Share insights about skincare and ingredient benefits, positioning the brand as an expert.
• •Embody a Caring, Family-Oriented Feel: Use warm, approachable language. Share the brand's story and values, particularly its family-owned aspect and commitment to customer well-being and environmental protection.
• •Be Positive and Reassuring: Focus on solutions and the positive outcomes of using the products (e.g., protected skin, soothed skin, vibrant glow). Reassure customers about the safety and efficacy of the natural formulations.
• •Ensure Consistency Across All Channels: Whether it's a product description, social media post, email newsletter, or customer service interaction, the tone should always reflect the core values and personality of Absolutely Natural. Create a simple brand voice guide for all team members.

Social Perception

Positive: Customers generally perceive Absolutely Natural as a provider of high-quality, effective natural skincare products, particularly for sun care. The "reef-safe" aspect is a significant positive for environmentally conscious consumers. The brand is often associated with pleasant vacation experiences (especially Hawaii) where many first encounter the products. Users with sensitive skin often report good experiences. Trusted Source: The long history of the company and its focus on natural ingredients contribute to a perception of trustworthiness.

Copy Examples

• •Headline: Embrace the Sun, Naturally. Body: Since 1992, our family has been dedicated to crafting skincare that loves your skin and our planet. Our Vitamin-Enriched Mineral Sunscreen offers broad-spectrum protection using only the finest natural ingredients. Reef-safe and gentle, so you can enjoy a healthy, active lifestyle with confidence. Live Absolutely Natural.
• •Headline: Healthy Skin, Happy Planet. Body: Discover the power of nature with our Rose Hip & Aloe After Sun Soother. We believe in skincare that’s as kind to the earth as it is to your skin. That's why our formulas are proudly reef-safe, cruelty-free, and made with sustainably sourced ingredients right here in the USA.
• •Headline: More Than Just Sunscreen, It's a Lifestyle. Body: At Absolutely Natural, 'healthy lifestyle, healthy skin' isn't just a tagline, it's our promise. Our products, rich in plant-based nutrients and free from harsh chemicals, are designed to nourish and protect, supporting your well-being from the outside in.
• •Headline: From Our Family to Yours: Pure, Effective Skincare. Body: For over 30 years, Absolutely Natural has been blending the best of Mother Nature with scientific expertise. Our family-owned business is committed to quality, from sourcing pure ingredients to crafting formulas that deliver visible results. Experience the Absolutely Natural difference.
• •Headline: Your Skin's Best Friend: Gentle, Powerful, and Always Natural. Body: Tired of hidden chemicals and empty promises? Our skincare is lovingly made with select organic ingredients, ensuring every drop is packed with goodness. Perfect for sensitive skin, and a healthy choice for the whole family.