Brand Tone

inspirational, sincere, and community-centric

Brand Values

• •Appreciation and Recognition
• •Self-Worth and Empowerment
• •Positivity
• •Community Focus

Best Practices

• •Lead with the "Why": Every piece of copy, from a tweet to a product description, should connect back to the core mission of giving praise and recognition. Start with the inspirational message before diving into product features.
• •Use Affirming Language: Incorporate words and phrases that uplift and empower. Terms like "You deserve it," "Celebrate yourself," "Honor the journey," and "You matter" should be staples in the brand's vocabulary.
• •Maintain Sincerity: The tone is heartfelt, not hype-driven. Avoid exaggerated claims or overly aggressive sales tactics. The copy should feel like a genuine message from one person to another.
• •Engage with a Community Focus: When writing copy, speak directly to the target community (e.g., "For the Rattler family," "For the scholars and dreamers"). This reinforces the brand's value of celebrating specific groups.
• •Be Consistent Across All Channels: The inspirational and sincere tone found on the "About Us" page must be mirrored in every customer interaction, including email responses, social media comments, and shipping notifications. This creates a cohesive and trustworthy brand identity.

Social Perception

a positive, mission-driven entity with a focus on celebrating achievements and fostering a sense of pride, particularly within the FAMU community. The perception is that of a small, emerging brand with a strong, positive message rather than a major fashion player.

Copy Examples

• •For the late nights and the early mornings. For the dedication that goes unseen. This one's for you. Wear your praise. #AbsoluteKudos #YouMatter
• •More than a t-shirt, it's a reminder. A reminder that you are valued, you are important, and you deserve your flowers. Every single day. Made with 100% premium cotton for a feel as good as our message.
• •Give the Gift of Recognition. Shop the Collegiate Collection and celebrate the journey. #GiveFlowersNow
• •Subject: Don't just feel it, wear it. | At Absolute Kudos, we believe praise is a verb. It's time to honor the journey, the hustle, and the heart. Our latest collection is a tribute to the deserving. Be the first to see it.
• •Who deserves their flowers today? Tag someone who matters. #AbsoluteKudos