Brand Tone

Knowledgeable & Authoritative, Caring & Nurturing, Pure & Clean, Ethical & Conscious, Calm & Serene, Trustworthy & Authentic

Brand Values

• •Purity & Quality
• •Efficacy & Therapeutic Benefit
• •Integrity & Transparency
• •Sustainability & Ethical Responsibility
• •Nature's Wisdom
• •Holistic Wellbeing
• •Expertise & Heritage
• •Cruelty-Free

Best Practices

• •Emphasize "Certified Organic" and "Therapeutic Grade": These are key differentiators and should be prominent. Use language that conveys both purity and efficacy.
• •Leverage Dr. Bo Hendgen's Expertise: Referencing the founder's background and the "clinician-formulated" aspect adds authority and trust.
• •Storytelling around Sourcing and Ethics: Share the narrative of ethical partnerships, sustainable practices, and New Zealand origins to build an emotional connection and highlight brand values.
• •Focus on Holistic Benefits: Communicate how products support overall wellbeing (physical, mental, emotional) rather than just isolated symptoms or features.
• •Maintain a Calm, Educated, and Nurturing Voice: The language should be reassuring, informative, and gentle, reflecting the brand's caring approach to natural health. Avoid hype or overly aggressive sales tactics.

Social Perception

High-Quality & Premium, Trustworthy & Reputable, Ethical Choice, Effective & Therapeutic, Authentically Natural, Specialist Provider

Copy Examples

• •Headline: Purely Potent. Naturally You. Body: At Absolute Essential, we harness the earth's most potent botanicals, certified organic and wild-harvested, to bring you therapeutic care that nurtures your complete wellbeing. Founded on 30+ years of natural health expertise.
• •Headline: Breathe Easy. Live Fully. Body: Discover the balancing power of our clinician-formulated essential oil blends. From promoting restful sleep to easing daily stress, experience the authentic, therapeutic difference that only nature, expertly guided, can provide.
• •Headline: The Essence of Ethical Wellbeing. Body: Every drop of Absolute Essential oil is a promise – of certified organic purity, sustainable sourcing, and a deep respect for the global farming communities we partner with. Nurture yourself, and the planet.
• •Headline: For Your Family's Natural Health Journey. Body: Gentle, effective, and always organic. Our mother and child range is crafted with the utmost care by Dr. Bo Hendgen, delivering peace of mind and natural support for your most precious ones.
• •Headline: Unlock Nature's Pharmacy. Body: Experience the profound therapeutic benefits of pristine plant extracts. Our commitment to uncompromising quality ensures every Absolute Essential product delivers true holistic support for your body, mind, and spirit.