Brand Tone

Expert, Passionate, Welcoming, and Community-Oriented

Brand Values

• •Heritage & Passion
• •Quality & Authenticity
• •Expertise
• •Customer Service
• •Community

Best Practices

• •Lead with Heritage: Always weave the brand's story of family, passion, and Cuban roots into the narrative. This is your strongest differentiator. Use phrases like 'A family tradition,' 'Inspired by heritage,' and 'Crafted with passion.'
• •Speak as the Expert: Use confident and knowledgeable language. When describing a cigar, go beyond the basics. Talk about the binder, the wrapper's origin, and the flavor notes. This builds trust and reinforces your authority.
• •Bridge the Online and Offline Worlds: Mention the physical Brickell lounge in online communications. This grounds the e-commerce site in a real, tangible place with a rich history and community, making it more than just another online warehouse.
• •Emphasize Global Reach with a Personal Touch: When talking about international shipping, frame it as sharing your local Miami passion with the world. Use customer testimonials to showcase this global community.
• •Address Issues with Transparency: Given the mixed reviews on public forums, it is crucial to handle customer service issues proactively. Maintain a professional, apologetic, and solution-oriented tone when responding to complaints to rebuild trust and show that the company values its customers as much as its testimonials suggest.

Social Perception

The brand is perceived differently by various segments: direct international customers often see it as a reliable source for premium cigars with excellent and fast service. Within the cigar enthusiast community, perception is mixed, acknowledging it as a legitimate shop but with some caution due to inconsistent service reports. The owner's personal story and his own cigar line significantly enhance the brand's credibility and authenticity within the industry.

Copy Examples

• •Some cigars are just smoke. Others tell a story. The Santana San Andres is a tribute to three generations of passion, from the tobacco fields of Cuba to our lounge in Miami. Crafted by our founder, Andy Santana, to honor his grandfather. This isn't just a cigar—it's our heritage. Available now.
• •From Our Humidor to Yours. Worldwide. Experience the authenticity of Miami's premium cigar scene. We guarantee quality, freshness, and fast, humidified shipping on every order.
• •A Taste of Miami Heritage: Inside the Santana San Andres
• •Can't make it to our Miami lounge? We've brought the experience to you. This sampler is hand-selected by our team of tobacconists, featuring the cigars that regulars and connoisseurs are talking about right here in our shop. From bold Nicaraguan blends to smooth Dominican classics, this is the authentic taste of Absolute Cigar Miami.
• •Quality. Authenticity. Passion. That's been our promise since 1997. Whether you're a seasoned collector or new to the leaf, we've got something for you. Global shipping ensures the best of Miami is always within reach. #CigarLife #PremiumCigars