Brand Tone

Friendly Authority & Supportive Coach

Brand Values

• •Health & Well-being
• •Family
• •Quality
• •Innovation
• •Customer Satisfaction
• •Integrity & Transparency
• •Social Responsibility

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document ABRY/Mimento Life's specific tone (Friendly Authority, Supportive Coach), including core messaging pillars, approved vocabulary, a "do's and don'ts" list, and example copy for various platforms.
• •Understand Your Audience Deeply: Continuously gather insights into the target audience's needs, language, and wellness aspirations to ensure the tone resonates authentically.
• •Ensure Consistency Across All Channels: Train all team members involved in communication (marketing, customer service, social media managers) to use the established brand tone consistently, whether it's on the website, in emails, or social media interactions.
• •Create Content Pillars Aligned with Values: Develop key content themes (e.g., family health, daily vitality, nutritional education, proactive wellness) that reinforce brand values and allow for consistent tonal application.
• •Regularly Audit and Refine Content: Periodically review all communications to check for tonal consistency and effectiveness. Use feedback and performance data to make necessary adjustments and keep the brand voice relevant and engaging.

Social Perception

Positive within its Community, Trustworthy (among followers), Helpful Resource, Limited Broader Public Data. The perception is strongest among direct customers and social media followers.

Copy Examples

• •Website Headline (Product Focus): "Elevate Your Family's Vitality. Discover Mimento Life: Pure, potent supplements for every generation."
• •Social Media Post (Engagement): "Feeling the midday slump? 😴 You're not alone! Our Mimento Energy blend is crafted to help you reclaim your afternoons with natural vigor. What are your go-to tips for staying energized? Share below! #MimentoLife #EnergyBoost #WellnessJourney"
• •Product Description Snippet (Mimento Senior): "Age gracefully, live vibrantly. Mimento Senior is expertly formulated with essential nutrients to support your active lifestyle and cognitive health, empowering you to enjoy every moment. Because life's best chapters are still ahead."
• •Email Subject Line (Informative Content): "Unlock the Secrets to a Healthier You with Mimento Life!"
• •Instagram Bio: "ABRY's Mimento Life: Your partner in family wellness. ✨ High-quality supplements for energy, health, and happiness. Helping you live your best life, every day."