Brand Tone

expert, educational, and promotional

Brand Values

• •Quality and Professionalism
• •Expertise and Trust
• •Transformation and Results
• •Customer-Centric Service

Best Practices

• •Lead with Expertise: Always frame communication from a place of knowledge. Use phrases like "As experts," "Recommended by stylists," or "Learn the professional technique."
• •Balance Promotion with Education: For every two promotional posts, create one educational piece (like a quick tip, a myth-busting post, or a short tutorial). This builds long-term trust and positions the brand as a resource, not just a seller.
• •Use the Founder's Voice: Incorporate Abril Franco's name and persona, especially in tutorials and direct recommendations ("My advice for you is..."). This maintains the personal, expert-led feel of the brand.
• •Focus on Benefits and Transformation, Not Just Features: Instead of saying "Contains argan oil," say "Achieve incredible shine and softness with the power of argan oil." Connect product features to the desired end result for the customer.
• •Maintain a Consistent Visual Identity: Ensure that the professional, clean aesthetic of the website and Instagram is reflected in all communications. High-quality images and videos reinforce the brand's commitment to quality.

Social Perception

reliable distributor of professional-grade beauty products, led by a knowledgeable stylist

Copy Examples

• •🔥 HOT SALE IS ON! 🔥 Don't let damaged hair win. Restore its shine and strength with our Keratin Shot treatment from Salerm Cosmetics. As authorized distributors, we guarantee professional results. Shop now and get 20% off for a limited time! 👉 [Link to product]
• •Wondering how to get that perfect blonde without the brassiness? 🤔 In our latest tutorial, I show you how to use the Salermvison Natural Cool Tones step-by-step. Say goodbye to unwanted orange reflections! Watch the full video on our YouTube channel. What color are you dreaming of? Let me know in the comments! 👇 #SalermCosmetics #HairTutorial #AbrilFranco
• •Expert Care for Your Hair. Led by stylist Abril Franco, we bring you the best professional products from Salerm Cosmetics. Need advice? Schedule a free personalized consultation with our experts today. [Link to consultation page]
• •Learn how to perform a Nanoplasty treatment at home with professional results. In this video, I, Abril Franco, guide you through the complete application process using our exclusive kit. Ideal for repairing processed hair and achieving a lasting straight look. Find all the products used here: [Link to products] #Nanoplasty #HairRepair #SalermCosmetics #AbrilFranco
• •Subject: Your Hair Transformation Starts Here, [Customer Name]. Imagine your hair, but stronger, shinier, and full of life. At Cosméticos Abril, we don't just sell products; we offer transformations. Discover the Salerm 21 family, a favorite among professionals for its power to repair and hydrate. See the results for yourself. Shop the collection. [Link to collection]