Brand Tone

Professional and Experienced, Customer-Focused and Friendly, Trustworthy and Reliable, Modern and Solution-Oriented

Brand Values

• •Quality: Highest quality products, supplies, and Installment. Exceptional craftsmanship.
• •Customer Satisfaction: Committed to providing high-quality commercial and residential flooring services that meet the unique needs of each client. Our customers have always been happy with our services.
• •Experience and Expertise: Over 100 years of combined experience in flooring.
• •Family and Community: Local and family owned company. Minority Owned & Operated, LGBTQ+ Friendly.
• •Sustainability: Offer environmentally friendly products, such as GREENGUARD Gold certified COREtec floors, ensuring safer, healthier spaces.
• •Comprehensive Solutions: Your One-Stop Shop for Flooring and Home Remodeling, offering services beyond just flooring.

Best Practices

• •Prioritize "Customer-Centric" Language: Always frame benefits around the customer's needs, aspirations, and problem-solving (e.g., "helping you conquer your home improvement tasks," "create a clean, healthy living space").
• •Emphasize Trust and Expertise: Consistently weave in mentions of experience (e.g., "100 years combined experience"), quality materials (like COREtec), and skilled installation to build credibility.
• •Maintain a Friendly and Approachable Voice: Use welcoming language. Highlight the "family-owned" aspect to create a sense of personal care and community connection. Avoid overly technical jargon unless explaining specific benefits clearly.
• •Showcase Values Proactively: Integrate core values like sustainability ("eco-friendly," "GREENGUARD Gold certified") and inclusivity ("Minority Owned & Operated," "LGBTQ+ Friendly") into messaging where relevant to build a deeper connection with like-minded customers.
• •Ensure Visual and Textual Consistency: Across all platforms (website, social media, ads), ensure that the visual elements (project photos, brand colors) complement the professional, reliable, and friendly tone conveyed in the text. Use high-quality images of completed projects to reinforce the "exceptional craftsmanship" message.

Social Perception

Positive: Generally, customers seem pleased, as evidenced by the mention of numerous 5-star Google reviews and positive comments on platforms like Reddit. They are perceived as knowledgeable and providing good quality work. Local and Trusted: Being a family-owned local business appears to resonate well with customers seeking reliable service. Areas for Improvement: The C+ rating from the BBB due to an unanswered complaint is a point of concern that could negatively impact perception if not addressed. Their presence on X (Twitter) and TikTok seems minimal, which could be a missed opportunity for broader engagement.

Copy Examples

• •Headline: Transform Your Home from the Ground Up with ABQ Flooring Solutions. Body: With over 100 years of combined family experience, we’re Albuquerque's trusted choice for quality flooring and home remodeling. From stunning COREtec vinyl to luxurious carpets, we provide expert installation and a commitment to your satisfaction. Get your free quote today!
• •Headline: Your Vision, Our Expertise. Beautiful Floors Made Easy. Body: Dreaming of a new look? At ABQ Flooring Solutions, we’re more than just flooring. We’re your partners in creating a space you’ll love. As a local, family-owned business, we pride ourselves on personalized service and exceptional craftsmanship. Let’s bring your beautiful remodel to life!
• •Headline: Sustainable Style That Lasts. Healthy Homes Start Here. Body: Choose beauty and peace of mind with ABQ Flooring Solutions. We offer eco-friendly options like GREENGUARD Gold certified COREtec flooring, ensuring a healthier environment for your family. Experience the difference quality and care can make.
• •Headline: The Foundation of a Great Home? Flawless Floors by ABQ Flooring Solutions. Body: Don't settle for less. Our expert installers deliver top-quality results for every project, big or small. We’re your local, one-stop shop for all flooring needs, from selection to a seamless installation experience.
• •Headline: Experience the ABQ Flooring Solutions Difference: Quality, Care, and Craftsmanship. Body: As a family-owned, minority-owned, and LGBTQ+ friendly business, we believe in treating every customer like family. Discover our wide range of flooring options and let our experienced team guide you every step of the way.