Brand Tone

Enthusiastic and Passionate, Friendly and Approachable, Purpose-Driven and Conscious, Surprising and Adventurous, Community-Oriented

Brand Values

• •Discovery
• •Sustainability/Reducing Waste
• •Joy of Reading
• •Surprise and Delight
• •Community
• •Accessibility/Value
• •Giving Back

Best Practices

• •Embrace the "Surprise and Discovery" Language: Consistently use words and phrases that evoke excitement, curiosity, adventure, and the joy of finding something new (e.g., "hidden gems," "unearth," "secret stories," "your next adventure awaits").
• •Highlight the "Save a Story" Mission: Regularly integrate the purpose-driven aspect of rescuing books from being pulped and giving authors a second chance. This adds depth and a feel-good factor to the brand.
• •Foster a Sense of Community: Use inclusive language ("we," "our community," "fellow book lovers"). Encourage interaction by asking questions and inviting customers to share their experiences.
• •Maintain an Enthusiastic and Friendly Voice: Keep the tone upbeat, positive, and approachable. Imagine talking to a friend who shares a passion for books. Avoid overly formal or corporate language.
• •Show, Don't Just Tell, the Value: While mentioning the affordability is good, focus more on the intrinsic value: the joy of discovery, the quality of the curated (yet surprising) books, and the experience of receiving a thoughtfully put-together package.

Social Perception

Positive Sentiment, Appreciation for the Mission, Community Engagement, Element of Excitement, Seen as a Treat/Gift, Constructive Feedback

Copy Examples

• •Instagram Post (Image: A cozy reading nook with a A Box of Stories box): "Unlock a world of undiscovered tales! 📚✨ Our mission? To rescue brilliant books from being forgotten and deliver them straight to your eager hands. What hidden gem will you unearth in your next A Box of Stories? #ABoxOfStories #DiscoverNewReads #SaveAStory #BookSurprise"
• •Facebook Ad (Carousel of different genre boxes): "Tired of the same old bestsellers? So are we! Dive into a curated surprise of 4 fantastic books with A Box of Stories. Whether you're a thriller fanatic or a historical fiction fiend, we've got a box to ignite your passion. Plus, you're giving overlooked authors a voice! Ready for your next reading adventure? 👉 [Link to website]"
• •Email Newsletter Subject: Your Next Favourite Author is Waiting... "Hey [Customer Name], Remember that thrill of discovering a book you just couldn't put down? At A Box of Stories, we live for that feeling! Each box is packed with 4 hand-picked, highly-rated (but often overlooked!) stories, ready to become your new obsession. And the best part? You're helping us save books and support literacy with every page you turn. Find your surprise: [Link to subscription page]"
• •TikTok Video Script (Fast-paced unboxing): *(Upbeat, curious music)* "What's in THE box?! 🤔 Unboxing my A Box of Stories! Four surprise books, all saved from being pulped! 😱 This month looks EPIC. *[Show quick glance at covers]* Which one should I read first? 👇 #BookTok #ABoxOfStories #Unboxing #SurpriseBooks #SupportAuthors"
• •Website Banner: "Don't Just Read. Discover. Rescue. Repeat. Get 4 Surprise Books. Save Stories. Join the Adventure."