Brand Tone

Inspirational, Calming, Friendly, Helpful, Appreciative

Brand Values

• •Well-being & Mindfulness
• •Meaning & Connection
• •Quality & Craftsmanship
• •Beauty & Aesthetics
• •Customer Satisfaction & Trust
• •Personalization

Best Practices

• •Emphasize "Feeling" over "Selling": Focus copy on the emotional and atmospheric benefits of the art (calm, peace, inspiration, joy) rather than just product features. Use evocative language that connects with the desire for a beautiful and serene home.
• •Maintain a Gentle & Supportive Voice: Whether it's website copy, social media interactions, or customer service emails, use a consistently warm, friendly, and helpful tone. Avoid overly aggressive sales language. Phrases like "we're here to help" or "we'd love to see" can enhance this.
• •Tell Stories: Share the inspiration behind collections, the story of the brand's founding, and customer stories (with permission). This builds connection and reinforces the value of art in creating personal and meaningful spaces.
• •Use Consistent Visual Language: Ensure that the tone of the copy is reflected in the visual branding. Calm, aesthetically pleasing imagery that showcases the art in inspiring home settings will reinforce the written message.
• •Incorporate Customer "Love Letters": Continue to leverage positive customer feedback in marketing materials. Sharing genuine experiences in the customers' own words adds authenticity and powerfully conveys the brand's impact and values.

Social Perception

Positive Customer Experiences, Trusted Seller, Source of Inspiration, Responsive and Caring

Copy Examples

• •Homepage Banner: Breathe life into your walls. Discover art that calms your mind, uplifts your spirit, and makes your house feel like home. Explore our collections and find the piece that speaks to *you*.
• •Product Description (e.g., for a Japandi-style print): Invite tranquility into your everyday. Our 'Serene Horizon' print blends minimalist Japanese aesthetics with Scandinavian warmth, creating a peaceful focal point for your sanctuary. Let its gentle tones soothe your senses and inspire mindful moments.
• •Social Media Post (Instagram - showcasing a customer's decorated room): We're so inspired by how @[customer_handle] has created such a dreamy and calming corner with our 'Botanical Whispers' set! ✨ Your home is your haven, and finding the perfect art is a beautiful way to nurture it. How does your favorite art make you feel? Share with us below! #AboutWallArt #HomeSanctuary #CustomerLove #WallArtInspo
• •Email Newsletter Subject Line: Create Your Calm: New Arrivals + Inspiration Inside 🌿 Body Snippet: Hello [Customer Name], At About Wall Art, we believe your home should be a source of peace and inspiration. This week, we're thrilled to introduce new pieces designed to help you cultivate a serene atmosphere and express your unique style. Discover art that doesn't just fill a space, but transforms it. [Link to New Arrivals]
• •'About Us' Page Snippet: More than just prints on paper, we see art as a daily reminder of what matters – a quiet invitation to pause, breathe, and feel truly at home. Founded by an artist passionate about soulful spaces, About Wall Art is here to help you find those meaningful pieces that turn your walls into a reflection of you. Let's create something beautiful together.