Tono de Marca

Professional, artistic, and respectful, highlighting expertise and quality. Empathetic for sensitive topics, visually inspired and creative on social media, and formal for B2B contexts.

Valores de Marca

• •Craftsmanship & Quality
• •Individuality & Bespoke Design
• •Modernity & Tradition
• •Durability & Timelessness
• •Expertise & Consultation

Mejores Prácticas

• •Prioritize "Artistry" and "Craftsmanship": Always use language that elevates the work from mere construction to an art form. Words like "craft," "design," "create," "artisan," and "bespoke" should be staples in the brand's vocabulary.
• •Emphasize Materiality: Speak about the stone itself. Mention its origin, texture, and unique properties (e.g., "the warm tones of sandstone," "the resilience of granite"). This reinforces expertise and the value of the raw material.
• •Maintain a Respectful Tone for Memorials: When writing about gravestones, always use a sensitive, empathetic, and dignified tone. The focus should be on creating a "personal tribute" or "lasting memory," avoiding overly commercial language.
• •Balance Tradition with Modernity: Explicitly mention the combination of "traditional techniques" and "modern design." This will appeal to both clients who value classic heritage and those seeking a contemporary aesthetic.
• •Let the Visuals Lead: On platforms like Instagram, keep the copy concise and let the high-quality photos do most of the talking. Use the text to add a detail about the material, the process, or the design intent that the viewer cannot see alone.

Percepción Social

A perception of being a reputable, high-end, and reliable specialist and artisan in stonemasonry, admired for design and craftsmanship. Engagement on social media suggests an appreciative audience of clients, followers, and design enthusiasts.

Ejemplos de Copy

• •(Instagram Post - Showcasing a garden sculpture): "Where nature’s strength meets human artistry. Our latest garden sculpture, carved from a single block of Jura limestone, creates a timeless focal point. We worked with the client to design a piece that complements the landscape's natural lines, proving that stone is not cold, but full of life. #AboutStein #StoneSculpture #GardenDesign #Handcrafted #NaturalStone"
• •(Website Hero Section - For 'Stein im Haus'): "Your home is a statement. Its materials should speak of quality and permanence. From monolithic kitchen islands to serene natural stone bathrooms, we craft interior elements that are as durable as they are beautiful. Discover the art of living with stone."
• •(Facebook Post - Announcing a completed restoration project): "Breathing new life into history. We are proud to have completed the careful restoration of this historic sandstone facade in Worms. Our work combines traditional techniques with modern conservation science to preserve our shared heritage for generations to come. #Restoration #Stonemasonry #Handwerk #Denkmalschutz #Worms"
• •(LinkedIn Article - Targeting architects/designers): "Beyond the Blueprint: Collaborating with Stonemasons to Realize Ambitious Designs. At About Stein GmbH, we partner with architects to push the boundaries of what's possible with natural stone. Our master craftsmen provide the technical expertise to turn your vision into a structural and aesthetic reality. Let's build legacies, together. #Architecture #NaturalStone #InteriorDesign #Craftsmanship #B2B"
• •(Ad Copy - For 'Grabmale'/Grave Monuments): "A life is unique. A memorial should be too. We create personal and dignified gravestones that honor the memory of your loved one with artistry and respect. In a quiet consultation, we help you find the right form and material to tell their story. #Grabmal #Individuell #Steinmetz #InMemoriam"