Brand Tone

professional, educational, and clinical, precise and informative, science-backed, encouraging and supportive.

Brand Values

• •Expertise and Professionalism
• •Results-Driven
• •Customer Education
• •Personalized Care
• •Quality and Trust

Best Practices

• •Prioritize Education Over Hard Selling: Always explain the 'why' behind a product or treatment. Focus on the science, the ingredients, and the benefits to empower the customer with knowledge.
• •Use Precise and Professional Language: Refer to yourselves as "dermal therapists" or "skin experts." Use terms like "cosmeceutical," "clinically proven," and "advanced treatments" to reinforce expertise.
• •Maintain a Supportive and Encouraging Tone: While clinical, the tone should never be cold or intimidating. Use phrases like "your skin journey," "achieve your skin goals," and "we're here to help" to build a supportive relationship.
• •Let Results Speak for Themselves: Leverage client testimonials and before-and-after photos. Frame them with captions that explain the treatment process and the time taken to achieve the results, managing expectations professionally.
• •Ensure Consistency Across All Platforms: The professional, educational voice used on the website's blog should be the same voice used in Instagram captions, Facebook replies, and email newsletters to build a cohesive and trustworthy brand identity.

Social Perception

Overwhelmingly positive. Viewed as a high-end, trustworthy, and knowledgeable clinic with strong brand reputation and client loyalty, consistently praised for results, professionalism, and expertise.

Copy Examples

• •Ever wonder what's really happening in your skin's dermal layers? Peptides are the essential building blocks of proteins like collagen and elastin, which are vital for skin firmness and bounce. Our advanced treatments and curated products are rich in these powerful communicators, signaling your skin to regenerate and repair. It's not magic, it's science. Tap the link in our bio to book a consultation and discover the right peptide-powered solution for your skin goals. #DermalTherapy #SkinScience #Peptides #AucklandSkinClinic #HealthySkin
• •Your Journey to Bridal-Ready Skin Starts Here. Say 'I do' to a luminous, confident glow on your special day. At About Skin, we specialize in creating bespoke pre-wedding skin plans. From targeted facials to advanced laser treatments, we ensure your skin is picture-perfect. Read our pre-wedding treatment guide on the blog and book your initial consultation today. [Link] #BridalSkin #WeddingPrep #AucklandBeauty #SkinClinic #GlowingSkin
• •Advanced Skincare, Backed by Science. Real Results, Guided by Experts. Welcome to About Skin. Book Your Consultation.
• •Is Your Winter Skincare Routine Truly Working? As the seasons change, so do your skin's needs. Don't let dull, dry winter skin hold you back. Discover our top 3 treatments for restoring hydration and radiance...
• •Harness the power of clinical-grade Vitamin C with the Aspect Dr Active C Serum. This potent antioxidant formula is expertly designed to protect your skin from environmental aggressors, while actively promoting collagen synthesis to brighten and firm. A non-negotiable step in any serious skincare regimen for a visibly more radiant and even-toned complexion. Suitable for all skin types concerned with ageing and pigmentation.