Brand Tone

Aspirational, Expert, and Supportive.

Brand Values

• •Safety without Compromise
• •Excellence and Quality
• •Specialization and Expertise
• •Superior Customer Service
• •Personalization and Style

Best Practices

• •Lead with Expertise, Reassure with Service
• •Use "You" and "Your" to Center the Rider
• •Leverage Visuals to Reinforce Premium Quality
• •Incorporate "Trust" Signals in All Communications
• •Amplify Community Voices

Social Perception

About Helmets is perceived as a premier, reliable international distributor for a luxury equestrian brand, valued for its availability, speed, expertise, and trustworthiness.

Copy Examples

• •Define your style, demand performance. The KEP Italia Cromo 2.0 isn't just a helmet; it's a statement. Engineered for elite safety and designed by you, for you. Our experts are ready to help you craft your signature look. Tap the link in bio to start designing. #AboutHelmets #KEPItalia #EquestrianStyle #RideInKEP #CustomHelmet
• •The Art of Protection. The Science of Speed. Your custom KEP Italia helmet, curated by experts and delivered worldwide in days, not months.
• •A New Season of Style: Introducing the KEP Italia 2026 Collections. As a valued member of the About Helmets family, be the first to explore the latest innovations in safety and design from KEP Italia. Discover new colors, textures, and the unparalleled performance you trust.
• •Elevate Your Performance. Perfect Your Look. Trusted by dressage and show jumping riders worldwide, KEP Italia helmets offer the ultimate fusion of certified safety and Italian elegance. At About Helmets, we provide expert guidance to ensure a perfect fit and a style that's uniquely yours. With the largest in-stock collection, your helmet ships in days. Shop now. Discover Your KEP
• •Beyond its breathtaking aesthetic, the KEP Italia Polo Metal Burgundy Cristalli is a fortress of innovation. Every helmet is a promise of safety, certified to the highest international standards. We ensure this promise is delivered to your door with the care and expertise you deserve. Have questions about the fit or finish? Our KEP experts are just a message away.