Brand Tone

Professional & Authoritative, Supportive & Empowering, Advocacy-Oriented & Community-Focused, Educational & Informative, Engaging & Modern

Brand Values

• •Member Success: Providing resources, education, and technology to strengthen the careers of their members.
• •Professionalism & Ethics: Promoting high standards of ethical behavior and professional development within the industry.
• •Advocacy & Property Rights: Actively working to protect property rights and influence policy for the benefit of members and homeowners.
• •Data-Driven & Informative: Supplying complete, accurate, and up-to-date listing data and market intelligence.
• •Community Improvement: Connecting their work to the broader well-being of Central Texas families and communities.
• •Innovation & Technology: Utilizing technology to enhance member services and connections.
• •Inclusivity & Diversity: Supporting various affinity groups within the real estate profession and aiming for a more inclusive future.

Best Practices

• •Member-Centric Language: Always frame copy around how the product or service benefits the REALTOR® – saving them time, making them more money, enhancing their professionalism, or helping them serve clients better.
• •Professional and Polished: Maintain a high standard of grammar, spelling, and style. Avoid overly casual slang or jargon that might not be universally understood, while still using industry-relevant terms accurately.
• •Action-Oriented and Clear: Use strong verbs and clear calls to action. Make it easy for members to understand what is being offered and what they need to do next (e.g., "Order Now," "Enroll Today," "Learn More").
• •Reinforce Value and Exclusivity: Subtly remind members that these resources and products are part of their ABoR membership benefits, highlighting the value they receive from the association.
• •Stay Informed and Relevant: Ensure copy reflects current market conditions, new regulations, or emerging trends that are important to Austin REALTORS®. This demonstrates that ABoR is in touch with its members' needs.

Social Perception

For Members: ABoR is generally perceived as a vital resource and advocate for REALTORS® in the Austin area. Membership provides access to essential tools like MLS, Supra lockboxes, continuing education (often free or discounted), networking opportunities, and industry news subscriptions. They are seen as an organization that should support their members' livelihoods and professional growth. There have been past efforts to improve member engagement and trust, suggesting that maintaining a positive perception among members is an ongoing priority. For the Public/Community: ABoR is recognized as a primary source of information on the Austin housing market and a significant voice in local real estate policy discussions. Their advocacy efforts aim to benefit not just REALTORS® but also homeowners and the community by promoting responsible land use and housing affordability. aborstore.com specific: The store itself is likely perceived as a functional, necessary utility for ABoR members to acquire essential supplies and services for their real estate business. Its perception is tied directly to the overall perception of ABoR – if ABoR is valued, its store providing necessary tools will also be seen positively as a member benefit.

Copy Examples

• •Secure. Streamlined. Supra. Access the latest Supra BTLE lockboxes at your ABoR REALTOR® Store. Empower your showings with cutting-edge technology and give your clients peace of mind. Order yours today for contactless pickup!
• •Elevate Your Expertise. Master [Course Topic] with ABoR Academy's new online course. Gain the critical insights and skills to better serve your clients and grow your business in Austin's dynamic market. Your CE, your way. Enroll now!
• •Make Your Mark. High-quality yard signs and custom riders are essential for visibility. Stock up at the ABoR REALTOR® Store – your convenient source for all professional showing supplies. Stand out and get noticed.
• •Unlock Your Advantage. As an ABoR member, gain exclusive access to [Software/Service Name] through the REALTOR® Store. Streamline your workflow, impress your clients, and stay ahead of the curve. Your success is our priority.
• •Gear Up for Success! The ABoR REALTOR® Store is stocked with the essentials you need, from the latest marketing tools to professional development resources. New [Product Category] arrivals this week. Shop online for easy pickup and support your business.