Brand Tone

Sophisticated & Refined, Knowledgeable & Authoritative, Aspirational, Understated & Confident, Appreciative of Heritage

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Durability & Longevity ("Buy Less, Buy Better")
• •Attention to Detail
• •Authenticity

Best Practices

• •Develop a Comprehensive Brand Style Guide
• •Focus on "Why" Beyond "What"
• •Use Evocative and Sensory Language
• •Maintain Consistency Across All Platforms
• •Prioritize Clarity and Elegance in Phrasing

Social Perception

Positive but Niche, Seen as High-Quality, Trustworthy (within its sphere), Aspirational Brand, Limited Mainstream Awareness

Copy Examples

• •Experience the enduring comfort of our Lambswool Crew Neck. Meticulously crafted in Scotland, this piece embodies the rich texture and robust warmth that only pure lambswool can offer. A timeless essential for the discerning wardrobe.
• •In a world of fleeting trends, A. B. Newton & Company stands for enduring style. We believe in the principle of 'buy less, buy better' – investing in impeccably crafted garments that transcend seasons and define a legacy of quiet confidence.
• •Introducing The Autumn Collection: A curated selection of classic menswear, where rich textures meet timeless silhouettes. Discover pieces designed not just for the season, but for a lifetime of distinguished wear.
• •The art of tailoring, captured. Our sports coats are constructed from the finest Italian cloths, designed for a fit that is both comfortable and impeccably smart. Details that matter, for style that endures. #ABNewton #ClassicMenswear #TimelessStyle #Craftsmanship
• •Inspired by a tradition of quality and an appreciation for the enduring, A. B. Newton and Company was founded on the belief that true style is timeless. We partner with the world's finest artisans to create menswear that is not only worn, but cherished.